vix story

It is fitting that ViX is named for the stunning beach city of Vitoria in Brazil, where founder Paula Hermanny was brought up and dreamed her first dreams of the style she wanted to bring to resort wear for women.

As a little girl, Paula gazed up at the jets flying through the clear Brazilian sky and imagined a woman with classic yet modern tastes – a woman who traveled around the world from Vitoria’s small exotic airport and turned heads wherever she went, from Monte Carlo to Bali. That woman grew into the inspiration for ViX swimwear and Paula's revolutionary and stunning designs. Even today, as she crafts her latest collections of bathing suits for women, Paula still pictures the imaginary world traveler and, in her mind’s eye, dresses her with visions of elegance and beauty.

"When I'm designing, I picture that woman, who represents everything there is about style," Hermanny said. "One year, I might see her in St. Barts and I can picture what she’s going to be wearing, and that image becomes the basis for my collection."

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