Both trendy and classic, snake and python prints have slithered their way back as this season’s sultry must-haves for summer.  Whether in bright colors or neutral tones, such as silver-grey or muted copper, snakeskin never fails to add a touch of the exotic to any closet.   A signature print of ViX, serpentine motifs were translated from the runway to the boardwalk.  The result?  Bikini perfection shimmering in black and gold.

The Dominica of Summer 2013 Collection debuts with an exquisite contrast of jet black famed by a gilded border.  It’s a pairing of two statement colors, and the ...

Paula Hermanny is known for her icredible taste, so the ViX office is always abuzz about the designer’s latest finds and obsessions.  Below are a few of Paula’s favorite things that she’s loving this season:

 

Waiakea Hawaiian Volcanic Water

Filtered through the volcanic rocks of Hawaii, Waiakea water is naturally enriched with minerals such as magnesium, calcium, potassium, sodium and silica. Another advantage? The beverage hydrates more than any other kind of water! That’s why it has become Paula’s H₂O of choice.

St Tropez Bronzing

The secret to mantaining golden skin all year ...

Often touted as the island that feels “undiscovered,” Curacao is one of the lesser-known paradises dotting the Caribbean.  And like its place of inspiration, the Curacao print of the ViX Summer 2013 Collection delivers just as unique of an impression. 

The geometric pattern of white and blue, accents of ivory horn and of course, the signature 24K gold-plated details, come together for a resort look both sophisticated and unassuming.

Below, the Curacao Triangle bikini is paired with the Pipa Caftan, creating a fun contrast of textures with indigo print and bright, white eyelet.

ViX designer Paula Hermanny directed the photo ...

With the onset of warmer weather, ViX designer Paula Hermanny was recently photographed for a feature with The Wall Street Journal.   Set in the ocean-carved cliffs of La Jolla shores, the shoot centered on Paula’s favorite looks from the Summer 2013 Collection and the ways in which she would style them.

Arriving in the classic striped Malawi dress, the designer set to work, choosing a little cove both equal parts scenic and raw.  In the sand, she laid out the St. Martin Detail bikini, a mesmerizing suit accented with soft, nautical rope and leather tassels; the Sally Chemise dress ...

There’s a girl on the road, coasting down the highway

Music is on her mind and adventure is in her heart

When she sees the sign, all wooden and weathered

She stops and peers down—there’s stairs and more stairs

A bridge, sandy lanes, and cottages that creak hello

Suddenly—shim shimmery—the sea beckons below

Ocean cliffs, crowns of palm, come closer with each step

Messy hair in her lashes, windblown, misty and wet

A defiant toss, a line of sight

As far as her eyes can see…

Umbrella spokes, a spacious bench, both open invitations

Even ...