estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Maillot Madness

March 6th, 2014

This season, we’re mad about maillots! Maillot (pronounced: my-OH) is the French word for “shirt” and since the 1920’s, has been used to describe one piece swimsuits, as well as leotards used for dance or gymnastics. Today, “maillot de bain” is the French term generally used for swimsuits.

Fast forward almost a hundred years later and maillots have now been completely re-invented and are considered on-trend. A fresh alternative to the bikini, the right one piece bathing suit gives the same sexy allure while allowing for a modesty that does not compromise style.

Looking to see if this ...

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The Real Girl From Ipanema

February 14th, 2014

“The paradigm of the young Carioca: a golden teenage girl, a mixture of flower and mermaid…beauty that is not ours alone—it is a gift of life in its beautiful and melancholic constant ebb and flow.” -Vinicius de Moraes

She was a gorgeous, young brunette and every day she would pass by a popular cafe on her way to the beach. She caught the attention of everyone around her, including one very inspired composer. Later, her charm and beauty would be immortalized in a bossa nova classic known the world over. Her name is Heloísa Pinheiro and she ...

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Luxury Locale: Ipanema

February 5th, 2014

Ipanema, a beach forever immortalized in the song “The Girl from Ipanema.” It has become a symbol of all that is trendy in Rio but even so, there are still some secret hot spots worth revealing!

 

Where To Dine

Terzetto is a fine dining establishment perfect for indulging--its menu features sumptuous dishes such as steaks, pasta, seafood and delectable desserts. It is also accustomed to receiving distinguished guests--the famed architect, Oscar Niemeyer, would come here for a nice meal after a long day at the office!

For those dedicated to eating clean, visit the Market Ipanema. Their food is freshly ...

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Anatomy of a ViX Look

January 24th, 2014

 

While on vacation, it’s easy to relax and let go. In fact, we condone it! Take designer Paula Hermanny, for example. Do you know the first thing she does when she reaches her beach-side destination? She jumps in the ocean!

Passionate abandon aside, there’s a certain sense of style and living that should accompany you on every trip, even one that is considered ‘vacation.’ We call this signature style. For the ViX woman, embodied by Paula, this notion comes natural. It is rooted in Brazilian beach culture and how women actually take time to dress for the beach ...

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Mood Board: Para

January 22nd, 2014

Collection: Cruise 2014

Print name: Para

Inspiration: The artisanal process of indigenous basket weaving

Designer notes: “Indigenous basket weaving is an art. It's so special to have something handmade and organic looking. We're hoping this same feeling exudes from our own Para digital print.”

Mood: Appreciation, Inspired, Rustic

Reminds us of: Jane Birkin on another bohemian jaunt, her signature basket bouncing from her forearm.

In good company: Braided Sandals by Frye | Rattan Bowl by Restoration Hardware | Coffee Table by Z Gallerie

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