Archives: May 2011

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Latest From Paula: Design A Bikini Contest

May 25th, 2011

Thank you everyone who entered the ViX Design A Bikini Contest! Paula has begun the process of picking the winners and is loving everything she is seeing. There are so many progressive takes on chic beach fashion that Paula can't decide the winners herself - we need your help! Tell all your friends to comment/vote for your design so Paula can take into consideration all your thoughts. We can barely wait to see one of these designs brought to life and made into a top summer swimwear fashion!

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On Location: Adios Zihuatanejo

May 18th, 2011

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After days of vibrant sunsets, delicious food and fantastic photography, the V i X team is finally heading home from the beautiful Tides Resort in Zihuatanejo, Mexico. The shoot was more than a success - check out a few more quirky and fun behind the scenes shots!
Beijos!

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On Location: Culinary Delights

May 15th, 2011

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In a recent interview, Paula was asked the question, If you weren't a designer, what would you be? As a lover of the culinary arts, Paula was quick to answer a Chef! Whenever we have a ViX gathering, Paula offers up her home and cooks all sorts of seafood dishes, traditional Brasilian food, and much more. Everyone here at ViX can vouch for how amazing her home cooking is! Paula loves fresh seafood, so of course the crew has had only the freshest fish and seafood while in Mexico! Check out all the delicious delights.

Beijos!

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On Location: The Visionary

May 14th, 2011

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Where would ViX be without creative visionary Paula Hermanny?! So of course we had to show you a few pictures of Paula behind the scenes at The Tides Resort in Zihuatanejo. While on the shoot, Paula worked very closely with photographer Dominick, film maker Helmut, and make-up/hair artist Rick. As the creative eye for ViX, Paula paid close attention to the styling details, input her thoughts on photo locations, and oversaw the direction on set. She even helped hold the photography equipment to assist in creating the best lighting!

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On Location: The Goddess of Zihuatanejo

May 11th, 2011

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Legend states that Zihuatanejo, Mexico was a sanctuary dedicated to the goddess Cihuatéotl, who was of Olmec origin. She was considered to be the mother of the human race and the goddess of women who died in childbirth and of warriors who died in battle. ViX represents a sophisticated and timeless woman that is a goddess in her own way. For the shoot, we transformed our model Reka into the modern manifestation of the goddess of Zihuatanejo.

Beijos!

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On Location: Prepping for the Shoot

May 10th, 2011

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Laying everything out and prepping before a photo shoot is key to making sure everything goes smoothly! So, before heading off to beautiful Zihuatanejo, the ViX team met in Paula's office to style some of the looks and get ready to go. Once in Mexico, the true work began! Hair and make-up started before sunrise and every little detail was worked out. Paula thought of everything, from picking the perfect setting for each look to picking the perfect complementary earrings for each suit.

Beijos!

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On Location: Meet the Crew

May 6th, 2011

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Its ViX's first day on location in Zihuatanejo and the energy is amazing! The crew is fantastic and everyone is so excited to start telling the ViX story through the lens of Dominick's camera. We got some great shots of the creative minds hard at work, so take a look and meet the crew!

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On Location: Zihuatanejo

May 5th, 2011

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Paula and part of the ViX team just jetted off to the beautiful Mexican city of Zihuatanejo to shoot our newest collections! With a backdrop of enchanting gardens, endless blue waves, swaying palm trees and radiant sunsets, they are ready to shoot our Cruise 2012 and Web Exclusives 2012 Collections. The Tides, a luxurious resort with adobe-inspired villas nestled along one of Mexico's premier beaches, will serve as the backdrop for the shoot. Paula chose this location because she loves how the resort effortlessly melds a casual beach front setting with a glamorous experience . Paula's style can ...

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Bom Dia: Hello & Welcome!

May 1st, 2011

Welcome to our new blog, Estilo: Beyond The Bikini! In Portuguese, Bom Dia means "Good Day" and Estilo means "style", so take a glimpse into Paula’s estilo as we bring you a closer look. Here you will get to take a peek at what inspires the ViX Lifestyle. From behind the scenes moments, fashion tips, and updates on trends, to Paula’s favorite resorts & restaurants and her inspiration, ViX is more than just the bikini. Enjoy and stay tuned!

PS... a little birdy told us that part of the ViX team will be in Mexico starting tomorrow for a ...

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