Archives: August 2011

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Latest from ViX: Office Beach Day!

August 26th, 2011

Working for a designer swimwear company has its perks, and being sunny San Diego doesn't hurt either! With summer winding down, the ViX team took a trip to the beach for a little rest and relaxation! La Jolla shores was the perfect spot for the ViX team to enjoy the sun, sand and water. Check out some shots of the girls lounging in ViX, enjoying cupcakes and hitting the waves! [gallery]

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Latest From ViX: Behind The Brand

August 19th, 2011

Estilo: Beyond the Bikini is all about giving you a little glimpse into what makes ViX the designer swimwear brand it is today. Get a first hand view of ViX from designer Paula Hermanny herself in our behind the brand video. We hope you love it!
Beijos!

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Behind the Scenes: Sofia & Hermanny Photo Shoot

August 11th, 2011

We recently launched the new 2012 Sofia by ViX and Hermanny by ViX collections, which means we have more behind the scenes pictures of the photo shoot! This time we headed up to Malibu California to an amazing property with everything from ocean views, to fields of purple flowers to old Ford trucks. Our goal for the Sofia by ViX shoot was to take Paula Hermanny's vision of a young, vibrant, eclectic fashionista and bring her to life with fun props like bright red head phones, old school cameras, and fedora hats. The vision behind the Hermanny shoot, also ...

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Latest from ViX: Miami Swim Show

August 1st, 2011

With warm weather, white beaches, and a little rain, Miami was the perfect venue to launch new our Cruise 2012 line of women's swimwear. Designer Paula Hermanny, along with the East Coast, West Coast and Florida teams, presented the newest silhouettes, colorways and patterns to a captive audience of buyers at the Miami Swim Show in South Beach. After a little fun in the sun, a few Mojitos, a ton of sushi, and even more bikini talk, the team headed back home to prepare to hit the road. We just received the remaining sample lines from Brasil and are ...

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