As the pinkest month of the year draws to a close, the ViX team reflects on the importance of Breast Cancer Awareness (BCA). The most common type of cancer among women in the United States, roughly one in eight women will be diagnosed with breast cancer. Shedding light on BCA as they have for several years, Estee Lauder and Phillips united again this past month to cast world landmarks aglow in pink. Famed buildings like Le Grand Palais in Paris and JFK in New York were lit up in honor of Breast Cancer Awareness Month. Evelyn Lauder, herself a breast ...