Archives: November 2011

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Giving Inspiration - Y.O.G.A. for YOUTH

November 28th, 2011

Paula Hermanny has practiced yoga for several years and can attest to the high quality of relaxation the exercise provides. One of her favorite ways of relieving stress is taking her mat out to one of San Diego’s beautiful beaches and allowing a hard day’s work melt away through meditative centering. This pursuit, combined with Paula’s love for children, aligns Y.O.G.A. for YOUTH with ViX Swimwear’s Giving Inspiration campaign. As part of Giving Inspiration this holiday season, ViX Swimwear is reflecting on ways to give back to the community and is challenging people ...


Cruise 2012 Behind the Collection: Ubud

November 25th, 2011

Incorporating almost all of the colors in the Cruise 2012 Collection, the Ubud pattern is a burst of vibrant hues reminiscent of traditional Balinese costumes.

During her tour through Indonesia, Paula Hermanny was enchanted by the rich culture and whirlwind of pigments found in every day life. She witnessed traditional Balinese dance and studied portraits of indigenous gods and goddesses—opportunities that allowed the designer to reconnect with her own Bohemian roots. The Ubud pattern, enriched with shades of jade, violet and coral is meant to make the ViX woman feel and look like a goddess.

Find the Ubud in ...


Giving Inspiration - Diane von Furstenberg

November 23rd, 2011

Paula Hermanny is passionate about giving back and as part of ViX Swimwear’s Giving Inspiration campaign, each week we are going to choose notable women who inspire Paula and focus on their humanitarian work as a way to stay inspired during this season of giving.

We choose Diane von Furstenberg as our first inspirational woman to feature. Hailed as a designer, icon and philanthropist, Diane continues to be an ever-present force in the fashion world as well as an ambassador for hope to those in need. In 1999, the Diller-von Furstenberg Family Foundation (DVFFF) was founded to support non-profit ...


ViX Swimwear Takes the Summer 2012 Collection to New York Market Week

November 22nd, 2011

Designer Paula Hermanny is back from the Big Apple and we have an insider’s look at all the big city happenings since our last NYC post! The ViX Swimwear Summer 2012 Collection was a huge success at New York Market Week. It was an exciting showing at the Irina Korkhin Sales (IKS) Showroom and Paula’s latest collection was very well received, being heralded as “bright, fresh and full of life.”

The silk dresses and cover-ups were a particular favorite amongst the fashion editors, including representatives from Cosmo, Shape, Self and InStyle magazine. Though summer seems like a while ...


ViX Attends the Everything But Water Grand Opening at Fashion Valley

November 21st, 2011

This past Saturday, Everything But Water celebrated a grand opening at the Fashion Valley Mall in San Diego, California. The ViX team was on location to show their support and was impressed by the store’s beautiful layout and design. With the amazing designer swimwear selection, incredible staff and light and bright energy, Everything But Water is an ideal resort wear store to feature the latest in ViX and Hermanny by ViX Swimwear.

The lavish event included music spun by DJ Taryn Manning, gorgeous swimwear models, island cocktails, threaded jewelry and fresh orchids for guests. The grand opening coincides perfectly ...


Giving Inspiration 2011 - World Vision

November 18th, 2011

With the advent of the holiday season comes the spirit of goodwill and charity. The last few years have seen substantial economic struggle and studies show a shift in people’s financial priorities as they reconsider what really matters. In a study commissioned by World Vision, 80% of adults said they would prefer a meaningful gift that contributed to charitable causes.

World Vision is one such cause—a humanitarian organization focusing on the plight of children around the world. Established since 1950, World Vision has served 100 million people in 100 countries around the world, including abused and abandoned children ...


Cruise 2012 Behind the Collection: Tahiti

November 17th, 2011

Jade coastlines, emerald jungles and the lushness of a tropical oasis materialize in the solid Tahiti BIA swimsuit. Our classic BIA—also known as the Tube style—is a ViX signature staple and is made afresh in the solid Tahiti color for the Cruise 2012 Collection.

In Bali, ViX Swimwear designer Paula Hermanny found that she was never in want of vibrant imagery as the city was teeming with vitality. Green is often recognized as the symbol of life and shades of the emerald hue was ever-present during the designer’s trip. This is the inspiration Paula took and brought ...


ViX SPA-liday Mini Guide

November 14th, 2011

November ushers in the harsh winter season and with it being National Healthy Skin Month, now is the perfect time for lavish self-pampering. The skin is the body’s first line of defense and taking care of it is essential to wellness and immunity. Healthy, glowing skin is also the ultimate companion to a designer bikini from the ViX Cruise 2012 Collection. Below are a few spa treatments that will help your skin look its best while shopping around for the ultimate resort wear to don during your holiday destination:

Regular grooming is crucial especially when you are planning ...


Cruise 2012 Behind the Collection: Mali

November 10th, 2011

While classic patterns are a staple here at ViX, we aren’t the least bit hesitant when it comes to exotic prints. Like the Odette with it’s nautical stripes, snake patterns are an expected staple to our style portfolio.

While in Bali, Paula drew design inspiration from the vibrant surroundings and abundance of color. The radiating warmth of a vermilion sunset materializes in the Mali swimsuit: a striking snake pattern in an outburst of tangerine and coral hues. An unexpected contrast, the addition of jade beads flanked by gold accents, gives a little play on color. This chic detailing ...


Cruise 2012 Behind the Collection: Odette

November 7th, 2011

Amid the explosion of color featured in Cruise 2012, the Odette serves as a steadfast classic with nautical stripes and leather detailing.

During her childhood, Paula Hermanny was influenced by a fashionable lady within her very own family—her grandmother, Joana. Tasteful and chic, Joana introduced Paula to the iconic elegance of Coco Chanel while evoking the fashion arbiter herself. Today, Paula adapts those elements of enduring style and creates pieces that are uniquely ViX.

Deviating from stark white and black, Paula brings black together with a softer, off-white shade. This juxtaposition offers a new and luxurious take on an ...


Cruise 2012: Peek into a Colorful Holiday

November 4th, 2011

The ViX Cruise 2012 Collection arrives in time for glamorous destination trips this holiday season.

Travel is an important part of a designer’s inspiration and Paula looks to her latest trip to Bali, Indonesia for accent, texture and color concepts. Be sure to follow our upcoming Behind the Collection series for a closer look into how ViX signature styles have evolved this season. The Cruise 2012 Collection can be found slowly trickling into our regular swimwear retailers, including Nordstrom, Saks and next month in Bloomingdales.

Take a peek below into our Instagram fun and dip into a rich infusion ...


ViX Takes the Big City for NY Market

November 3rd, 2011

Paula’s going to New York!

Next Monday, we’ll find our Brasilian designer Paula Hermanny at New York Market Week, bringing ViX to the Big Apple. A venue for fashion designers and industry gurus, NYC is the perfect place for ViX to debut the much-anticipated Summer 2012 Collection. There will be editor meet and greets galore with magazines such as Glamour, Elle, InStyle and Cosmopolitan, plus a previewing of the new line at Irina Korkhin Sales (IKS) Showroom.

Shopping near Central Park is a must while visiting, and Paula loves perusing the endless delights only the eight level Barneys ...


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