Archives: March 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Destino Brasil - Ipanema

March 30th, 2012

Ipanema may well be Rio de Janeiro’s most iconic beach. Also made famous by the bossa nova classic, “The Girl from Ipanema,” this must-see destination can be found in the South Zone of the city known as Zona Sul.

Between Leblon and Arpoador, Ipanema is a tourist friendly beach, where one can easily wander the streets, enjoy fresh fruit at the farmer’s market and even participate in a game of volleyball. Lifeguard towers, or postos, divide the beach into segments. Some locations attract beautiful Carioca regulars (the locals of Rio), making certain postos more popular than others.

Scroll ...


Destino Brasil - Casa Cor

March 28th, 2012

As a creative force, ViX designer Paula Hermanny draws deep inspiration from her surroundings, the cities she’s traveled to and even everyday places like her design studio and atelier. Paula is inspired by the spaces she lives in and has a keen interest in interior design, architecture and home and garden aesthetics.

Currently designing out of Rio de Janeiro, Brasil, Paula’s had fresh exposure to things like Casa Cor, to fuel her inspiration. Established in 1987, Casa Cor is the largest exhibition of architecture and decoration in the Americas. The show is credited with democratizing the beautiful creations ...


ViX Attends LA Blogger Market

March 26th, 2012

Yesterday, the ViX team left San Diego for a visit to Blogger Market, an LA event hosted by Julie Sarinana, fashion blogger behind Sincerely Jules.

Coining the term Blogger Market from “flea market”, the event combined fashionable Angelenos and independent vendors to give style conscious fans a chance to—literally—shop the closets of their favorite blogger. Conceived by Julie, fellow blogger Aimee from SongofStyle and stylist Holly Jovenall, Blogger Market materialized as a unique shopping experience held at an equally unique venue—De La Barracuda.

Situated on the famed Melrose strip, De La Barracuda is Hollywood’s boutique boxing ...


Video Footage: ViX Swimwear Summer 2012 Photo Shoot

March 23rd, 2012

We have exclusive behind-the-scenes footage of the ViX Swimwear Summer 2012 Collection photo shoot. Lovely supermodel Guisela Rhein embodies the carefree ViX girl spending leisurely days under the Brasilian sun.

Beautiful beaches, crashing waves and stunning swim and resort wear make for the most luxurious summer yet! The latest collection from ViX is available now so be sure to keep checking back for later additions and new Web Exclusives!

Special thanks to Rebel Filmes


Summer 2012 Behind the Collection: Trancoso

March 21st, 2012

Trancoso is a quaint seaside town in the state of Bahia, of northern Brasil. The beaches are known for powdery, white sand and can offer a more romantic seclusion than the high-traffic tourist beaches such as Copacabana. Off the beaten track, “Praia do Espelho,” or “Mirror Beach” can be found as one of Trancoso’s best beaches—the semi-deserted feel and naturally warm reef waters make it perfect for the adventurous.

It was this spirit that inspired Paula Hermanny to create the Trancoso tiger print for the ViX Swimwear Summer 2012 Collection. A striking animal print in warm tones contrasted ...


Easy as Black and White - A Mini Bikini Fit Guide

March 19th, 2012

Summer is just around the corner and some of us look to it with equal parts excitement and dread. At ViX Swimwear, we are in the middle of developing a comprehensive Bikini Fit Workshop series (make sure to check back for it next month). In the meantime, we hope this mini cheat sheet helps, especially as Spring Break and spring destination travel plans ensue.

So whether you are concerned with your bum bum, bosom or athletic build, scroll down below for some helpful swimsuit tips spelled out in black and white:

Bikini Style for Full Bottoms, big butts, and wide hips
See New Band bikini bottoms

Ripple Bikini Style for small butts rear backside
Shop Ripple style

BIA Bikini Style for Busty Body Hourglass full figure Types
BIA ...


Bossa Nova - Rosalia De Souza

March 16th, 2012

At ViX, the sound of smooth and jazzy bossa puts us in a relaxed and happy mood. Right now, we are listening to Rosalia De Souza, a Brasilian bossa nova singer. Maria Moita (Zero Db Mix) of the One Offs Remixes & B-Sides is a playful tune sure to get you ready for summer. Sample the melody with this YouTube version, below, taken from the album ‘Nicola Conte apresenta Rosalia De Souza – Garota Moderna.’



Summer 2012 Behind the Collection: Blue Violet

March 14th, 2012

Warmer months and richer sunsets are just on the horizon but it still feels like summer cannot get here quick enough. The ViX Swimwear Summer 2012 Collection has already started trickling into stores, making the much-anticipated change in seasons even harder to wait out.

A striking Blue Violet bikini is one of the latest pieces teasing us with its deep oceanic hue. The color alone evokes fields of irises in full bloom. The Blue Violet bikini also introduces a new ViX signature detail—grey snakeskin straps with 24K gold plated hardware. This ultra luxe combination is a perfect look for ...


Destino Brasil - Parque Lage

March 12th, 2012

Parque Lage or Parque Enrique Lage is a landmark park of Rio de Janeiro, located in the affluent neighborhood of Jardim Botânico. The park is just north of Ipanema and Leblon, and situated at the base of the Corcovado. In the 1920’s, this former residential mansion was remodeled in Italian architectural style and was made a public park in the 60’s.

Today, there’s a café, numerous walking trails and even rock climbing for those aiming for the panoramic view of Rio, at the peak of Corcovado. Parque Lage also serves as the site of the School of ...


ViX Swimwear Paris Fashion Week Giveaway

March 9th, 2012

Just this past Wednesday, Paris Fashion Week completed almost a month long of international Fashion Weeks, which were previously hosted by NYC, London and Milan. Ever exhilarating, the Paris shows are known for their ready to wear (RTW) collections and luxurious haute couture. And from the elaborate displays from the industry’s most renowned design houses, Fall 2012 is sure to be one fashionably grandiose season.

“Everybody wants my job,” stated Karl Lagerfeld of Chanel, “…and that makes it very interesting, ah?”

This sentiment, reported by Jeanne Beker of, can perhaps put the theatrical Parisian catwalks in perspective ...


Blogger Feature: Blog da Mariah

March 7th, 2012

At ViX Swimwear, we are inspired by the multitudes of fashion blogs out there so much so we decided to start a series sharing some of our favorite bloggers.

Our first featured blogger is from designer Paula Hermanny's home country of Brasil, Mariah Bernardes Maia of Blog da Mariah. Since 2007, Mariah has shared fashion, beauty, travel and lifestyle stories. We love her inside look into what it is like to live a life of luxury in São Paulo, Brasil. More recently, we were impressed with her recent photo diary from London Fashion Week for Fall 2012. She has ...


Vix Swimwear Milan Fashion Week Giveaway

March 5th, 2012

Last week, the Milan Fashion Week concluded the third leg in what has been almost a month of Fall 2012 Fashion Weeks, which began in New York, continued in London and now, after Milan, is set to finish in Paris.

The Italians are known for their sleek and sophisticated style and the city of Milan is no exception. Fashion’s top designers and models flock to Milan Fashion Week, where several recognizable industry names such as Versace, Armani, Karlie Kloss and Isabeli Fontana can all be found in one stylishly chic place. The dreamscape of Milan plus its distinctive Italian ...


Destino Brasil – Niterói Contemporary Art Museum

March 2nd, 2012

A highly recognizable fixture of Rio de Janeiro’s infamous cityscape, the Niterói Contemporary Art Museum (Museu de Arte Contemporânea de Niterói — MAC) is an imposing structure of modern architecture. Designed and engineered by Oscar Niemeyer and Bruno Contarini, the saucer-like building boasts a wondrous panoramic view, as well as art exhibitions and an outdoor reflecting pool. From the viewing gallery, landmarks such as Guanabara Bay and Sugarloaf Mountain can be seen, making this a true cultural point of interest for any vacationer in Brasil.

(Images from
MAC-Niterói Rio de Janeiro Brasil designer Paula Hermanny

Niterói Contemporary Art Museum Rio de Janeiro Brasil ViX Swimwear


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