Archives: April 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Bikini Fit Workshop: The Girl from Bahia

April 30th, 2012

Bikini Fit Guide The Girl from Bahia best bikini for busty curvy big boobs

Summer is coming and here at ViX, we want to help you find the perfect fitting designer bikini. We’ve done our homework to give you the best bikini fit advice to help you look and feel amazing. Plus, we’ve put our own spin on conventional body types and associated them with famous places in Brasil. Follow along each week for the most comprehensive Bikini Fit Guide we’ve put together to date (and learn fun Brasilian facts along the way)!

“The Girl from Bahia”

Busty. Like Bahia’s famed Coconut Coast, the Bahia Girl has ample “coconuts ...


Summer 2012 Behind the Collection: Leblon

April 27th, 2012

Considered an exclusive and affluent part of Rio de Janeiro, Leblon is Brasil’s seaside playground for the wealthy. Located in the city’s famous Zona Sul, or South Zone, Leblon has the advantages of a central location with the privacy of a privileged neighborhood.

The traversing streets, sights and sounds of Leblon served as the rich inspiration behind the new, striped pattern bearing the community’s name. Designer Paula Hermanny updated the traditional stripe with a wide, textured black stripe, introducing a new nautical style for ViX. The elegance of black and off-white keep the Leblon pattern classic, while ...


ViX Trunk Show and Fit Session at Everything But Water

April 23rd, 2012

The ViX girls hosted a summer collection trunk show with personal fittings at the Everything But Water store in Fashion Valley Mall, San Diego.  Light, bright and stocked full of chic resort wear, Everything But Water was the perfect venue for an afternoon of shopping and ViX meet and greets.

Last Saturday’s Everything But Water event also coincides with the launch of our own Fit Workshop.  Summer is fast approaching and as bikini fit experts, the ViX team would love to help you find your perfect designer swimsuit!

Do you crave some shaping for your bum bum?  Trying to ...


Giving Inspiration – Happy Hearts Fund “1 Night/1 School”

April 20th, 2012

Supermodel Petra Nemcova’s Happy Hearts Fund (HHF) hosted a “1 Night/1 School” charity event in conjunction with the Helping Hearts Council (HHC) this past Tuesday. Set atop the rooftop lounge PH-D of Dream Downtown hotel in the famed Meatpacking District, New Yorkers gathered to raise funds for the Tk Pertiwi 11 Kindergarten School.

Forgotten since the help of first responders during a May 2006 earthquake in Indonesia, the school and community have been in desperate need of renewed hope and assistance. Together, HHF and HHC work to implement sustainable practices that ensure lasting impact. The “1 Night/1 ...


Blogger Feature: Cheyenne Meets Chanel

April 18th, 2012

With U.S. headquarters in San Diego, the ViX team revels in California spirit and even more so in blogs that showcase the SoCal style.

Enter Shea Marie, the alluring Angeleno behind Cheyenne Meets Chanel, a fashion blog that is a fusion between her two style personas—“Cheyenne” the free-spirited small town country girl and “Chanel” the Hollywood fashionista. Shea’s bohemian chic vibe mixed with LA edge has made her a top tastemaker and style maven. And with her penchant for hippie influences like fringe, crochet and flowing silhouettes, it is no surprise that Shea’s been the Coachella ...


On Location: ViX Swimwear Summer 2012 Photo Shoot

April 16th, 2012

Our coverage continues with more exclusive behind-the-scenes pictures from the ViX Summer 2012 photo shoot. Supermodel Guisela Rhein was photographed in Buzios, designer Paula Hermanny’s favorite beach destination in Brasil. Scroll down to see action shots of Paula, the stunning natural scenery and of course, the newest designer bikinis ViX has to offer!

Images courtesy of Photographer Denise Leão.

ViX Designer Paula Hermanny and Guisela Rhein in Resort Wear bandea with loose flowing pants
Designer Paula Hermanny fixing Guisela’s head of beach wave hair—we also love the resort wear styling with the Trancoso tiger print bandeau and solid green Bali pants.

ViX Designer Paula Hermanny in Mustique Tie Dye Bikini
Left: A BIA bikini in Mustique, a new summer print with ...


Behind the Scenes: ViX Swimwear Summer 2012 Photo Shoot

April 13th, 2012

We can’t get enough exciting coverage of supermodel Guisela Rhein for the ViX Summer 2012 Collection. Back in December, we indulged in an early sneak peek and last month, we posted exclusive video footage of the photo shoot. In this post, we feature lovely behind-the-scenes moments of our beautiful model getting pampered and ready to capture the essence of the ViX woman.

These artistic, black and white images are a small taste of the full cache soon to come, plus, you’ll be seeing flashes of the latest pieces arriving now, at our regular retailers. Be sure to come ...


Latest from Paula: Brights Are On Trend

April 11th, 2012

This spring, brightness comes not only in the form of sunshine but also in the most perkiest of colors, like Pantone’s 2012 Color of the Year: Tangerine Tango. A rich, red orange shade, Tangerine Tango is a designer favorite, manifesting everywhere from runways, to summer collections and even a pop-up nail polish station from Sephora at The Grove, LA.

With a love for striking solids, ViX designer Paula Hermanny, recently donned the Red Orange Joy Long Dress from our Summer 2012 Collection. Paula looked amazing in Pantone’s Color of the Year; the hue was especially vibrant against her ...


Destino Brasil – Casa Cor Open Space Living

April 9th, 2012

Spring-cleaning, warmer weather and fresh beginnings have the ViX team obsessed with home living spaces. Like designer Paula Hermanny, we look to Casa Cor for more interior design inspirations and home goods from South America’s largest home and garden expo.

With summer around the corner, dining al fresco, will be one way to showcase your savvy hostess skills. Outdoor styling by Brasilian interior designer, Gorete Colaço, leaves us fantasizing over intimate garden parties or patio soirees with friends. We love her use of details such as green foliage, glass vases and teakwood for rustic touches worthy of any sunlit ...


Trend: Everyday Work Tote

April 6th, 2012

Inspired by 3.1 Phillip Lim’s 31-Hour Bag, which was especially “designed for those who fit 31 hours into one day,” the ViX team decided to peruse some Spring-worthy totes that were both fashionable and functional. Finding the perfect purse that can double as an everyday workhorse, and still prove chic enough to carry you through cocktail hour, is a feat every woman learns to re-conquer each season. Wandering through the handbag department is half the fun, and in this post we feature a few curated picks for any style maven to consider.

Scroll down below for some beautiful ...


Latest from Paula - Daslu

April 4th, 2012

Ultimate retail therapy, a beautiful space marked by intimacy and opulence, and above all, luxury—these are the hallmarks of Daslu, Brasil’s most recognized brand in the fashion sector.

Founded in 1958 by Lucia Piva de Albuquerque and her partner Lourdes Aranha, Daslu started as a group of friends from São Paulo’s elite, coming together for luxury shopping. It has since grown from full designer show rooms housed in a traditional mansion to stand alone boutiques, making Daslu a household name.

Curating collections from premier designers such as Chanel, Dior, Dolce & Gabbana, Prada and Gucci, Daslu has been ...


Latest from ViX - Our First U.S. Ad in Foam Magazine!

April 2nd, 2012

Foam Magazine stands for "Fashion, Ocean, Art and Music" and is a publication intent on delivering fashion and beach culture to every sunshine seeker in the country.

“It’s always summer somewhere,” is the byline of @FoamMag on Twitter and here at ViX, we share the exact same sentiment.

The friendly staff in Santa Monica was such a pleasure to work with and ViX couldn’t be more excited to debut our first print ad within the pages of Foam. Take a look below and be sure to pick up a copy of the Foam April/May Swim Issue with ...


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