Archives April 27, 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Summer 2012 Behind the Collection: Leblon

April 27th, 2012

Considered an exclusive and affluent part of Rio de Janeiro, Leblon is Brasil’s seaside playground for the wealthy. Located in the city’s famous Zona Sul, or South Zone, Leblon has the advantages of a central location with the privacy of a privileged neighborhood.

The traversing streets, sights and sounds of Leblon served as the rich inspiration behind the new, striped pattern bearing the community’s name. Designer Paula Hermanny updated the traditional stripe with a wide, textured black stripe, introducing a new nautical style for ViX. The elegance of black and off-white keep the Leblon pattern classic, while ...