Summer 2012 Behind the Collection: Leblon
Considered an exclusive and affluent part of Rio de Janeiro, Leblon is Brasil’s seaside playground for the wealthy. Located in the city’s famous Zona Sul, or South Zone, Leblon has the advantages of a central location with the privacy of a privileged neighborhood.
The traversing streets, sights and sounds of Leblon served as the rich inspiration behind the new, striped pattern bearing the community’s name. Designer Paula Hermanny updated the traditional stripe with a wide, textured black stripe, introducing a new nautical style for ViX. The elegance of black and off-white keep the Leblon pattern classic, while the orange pop of color breathes vibrancy into the design.
Take a look below, for shots of supermodel Guisela Rhein wearing the Leblon Detail Bikini and the Leblon Lina Caftan, available soon:
Behind the scenes moments from Summer 2012 photo shoot, courtesy of Photographer Denise Leão: