Archives: July 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Swim Week Standouts: Senegal

July 30th, 2012

Senegal Swim Week Standout ViX black bandeau

ViX’s Senegal bandeau bikini has been more than well received since its debut at Preview. The convertible halter strap can be worn two ways: along the sides as a traditional bandeau or around the neck as a statement piece. The hand-finished, double cords of embroidery and beading astounded clients during Miam’s Swim Show.

The ViX team even got wonderful feedback from bloggers, including Tiana of Bikini Bird. Aside from being “really into the skirts” from this season’s collection, Tiana was in love with the Senegal bandeau. As she snapped pictures for her swim week coverage, she told ...


Swim Week Style

July 27th, 2012

MBFW Miami Swim Week Style

The sultry city of Miami has no shortage of style. While MBFW Swim showcased the latest swimwear designs on the runway, local fashionistas flaunted the trends of the fabulous host city.

Our favorite? Peekaboo cut-outs and silhouettes with unexpected slits—they remind us of our updated ViX one-pieces and resort wear. Translate these trends into evening attire and you get the perfect Swim Week ensemble, with just the right amount of edge. We spotted one Miami local in an asymmetrical shift, featuring a sexy cut out at the waist balanced by a strong shoulder. Pictured center is Kelly Saks, Miami ...


Miami Nights with the ViX Team

July 25th, 2012

It is no doubt that Miami and South Beach were set abuzz during the whirlwind that is Swim Week. Parties and events celebrated the Swim & Lingerie Show, Mercedes Benz Fashion Week and various other happenings in the world of swim and resort. The ViX team made their rounds, partaking in the nightlife alongside of fellow fashionistas and Miami tastemakers, including a stop at MBFW Swim, the ABEST and Vogue Brasil parties at the posh SLS Hotel and a team dinner at one of designer Paula Hermanny’s favorite restaurants, Sushi Samba:


ViX Angola and Senegal Modeled at ABEST Party

ViX Vogue Brasil Party SLS Hotel

ViX Team Dinner at Sushi Samba

See more photos of ViX in Miami on the ...


ViX Cruise 2013 Debuts at Miami Swim Week

July 23rd, 2012

As introduced in Preview 2013, the latest collection from ViX is African inspired. The line made its full debut at the Miami Swim Show and its vivid color, rich detail and bold prints received praise and admiration among buyers, both domestic and international.

ViX designer, Paula Hermanny, donned the Angola June Skirt while welcoming clients to the ViX booth. A tribal motif suffused with desert hues, the Angola is just one of the many prints that evoke the spirit of Africa in this collection:

Paula Hermanny ViX Angola

ViX Swim Show Senegal Bandeau & Aline Dress

ViX Red Lana Long Dress

ViX Dakar Red Bikini & Lana Long Silk Dress

ViX Malawi Navy Striped Cover Up

ViX Malawi Navy Stripe & Malindi Color Block Ruffle


ViX Heads to Miami Swim Week

July 20th, 2012

The ViX team headed to Florida for the fashion industry’s annual Swim Week, which included the Miami Beach Swim & Lingerie Show, Mercedes-Benz Fashion Week Miami at The Raleigh and other events/parties galore.

Peek into behind-the-scenes set up of the brand’s lavish booth at the Miami Convention Center. Reflecting the African inspiration behind the Cruise 2013 Collection, the ViX booth held a grand presence in the world’s largest trade show for swim and resort wear:

ViX Team Swim Show Set Up Day

ViX Gwen Pavlick Swim Show Set Up

ViX Flip Flops Cruise 2013

ViX Lounge Swim Show

ViX Refreshment Bar Swim Show

ViX Lauren Botticelli

ViX Booth Entrance Swim Show Miami

ViX Lifestyle Booth Swim Show Miami


Del Mar Opening Day

July 18th, 2012

Del Mar Opening Day

Del Mar Paddock

Del Mar Thoroughbred Horse Racing

Del Mar Racetrack Opening Day
Images from the Del Mar Thoroughbred Club

Horse racing season at the Del Mar Racetrack is one of San Diego’s most premiere events. This year, the track celebrates its 75th season and anticipates over 40,000 fashionable attendees on opening day. Ladies dress up to the nines and enter the traditional “One and Only Truly Fabulous Hats Contest.” The races and festivities last for over a month and Del Mar, “where the turf meets the surf,” continues to attract some of the highest track visitors in the nation. It is a definite must see during any summer visit to ...


Shape Summer Beach Tour

July 16th, 2012

Shape Summer Beach Tour ViX

Last month, actress and model Malin Akerman was wearing the ViX Tandi crochet bikini on the cover of Shape’s June issue. This perfect summer neutral was also featured during the Shape Summer Beach Tour, which included stops at Hermosa Beach in Los Angeles and North Avenue Beach in Chicago. Each tour stop included Bikini Bootcamp classes with Hollywood trainer, Jeanette Jenkins, a summer fashion show and gift bags. Event proceeds were donated to The Skin Cancer Foundation so fans could have a fun day at the beach while also giving back to charity!


Giving Inspiration - Destino Brasil

July 13th, 2012

best places travel rio Brazil

In conjunction with Água Pura Brasil, ViX is holding Destino Brasil, where two lucky people could win a trip to Rio de Janeiro, Brasil. The Destino Brasil giveaway will include round-trip airfare, airport transportation, a five-night stay for two at Hotel Marina Palace, dinner at Juice Co. Lounge, a guided tour to the Cristo on Corcovado Mountain, and a $1000 ViX shopping spree!

The Hotel Marina Palace is a boutique hotel at the center of Rio’s youthful Carioca hub and just steps away from Leblon, the city’s most beautiful and exclusive beach. Get pampered by the hotel’s ...


Giving Inspiration – Água Pura Brasil Sponsors

July 11th, 2012

Agua Pura Brasil La Valencia La Jolla ViX Nika

The Água Pura Brasil launch party at the La Valencia hotel was as huge success and one that we hope to make an annual event with our partner, Nika Water. To date, we have met our goal with raising the unofficial amount of $50,332. Proceeds go directly to providing sustainable, clean water for 4,500 people living along the Amazon River in Brasil.

Água Pura Brasil also benefited from the generous sponsorships from the following companies:

Freestyle Capital
Marks, Finch, Thornton & Baird, LLP
Michael and Karen Stone Family Foundation
Oliver McMillan Real Estate Services


Giving Inspiration – Fashion Labels That Give Back

July 9th, 2012

Água Pura Brasil gave ViX and Nika the opportunity to connect with several brands that aspire to give back. Scroll down to learn more about some of our amazing partners:

Inspired after traveling to several countries with the UN World Food Programme, Lauren Bush started FEED. FEED Project’s mission is to “create good products that help FEED the world.” These include t-shirts, accessories and most notably, bags. A stenciled number on each bag signifies the impact of each product. As “1 in 7 people go to bed hungry every night” FEED strives to help “FEED the world, one bag ...


Giving Inspiration – Enlightened Hospitality Group

July 6th, 2012

A supporter of our clean water project with Nika, the Enlightened Hospitality Group generously donated several “night on the town” packages for the Água Pura Brasil launch party’s silent auction. Pioneering the concept of “social dining,” EHGRP has been transforming the San Diego scene since 2009. The group created the Fabric of Social Dining concept restaurants, attracting San Diego’s best with an unparalleled combination of gourmet food, imaginative cocktails, lounge music and atmosphere. Each restaurant gives nightlife patrons a premiere experience coupled with topnotch hospitality. Below, peek into the posh dining scene San Diego has to offer:

Searsucker Downtown San Diego
Searsucker ...


ViX Picks: 4th of July

July 3rd, 2012

Best red white blue bikinis for the 4th ViX

This year, spice up your Independence Day with a different kind of bikini! ViX is all about the unexpected detail and our red, white and blue picks, above, each have a special touch that makes them stand out.

Red Bohemian – This suit comes in a bold shade of cherry red for true Americana styling. The sexy, long side tassel becomes a show stopping detail as you sashay along the beach.

Vitoria White Fringe – This trendy bikini with its flirty halter fringe is made sophisticated with turquoise accent beads. It’s the perfect update to the classic little white bikini!

Blue ...


Giving Inspiration – Rancho Valencia

July 2nd, 2012

Rancho Valencia Rancho Santa Fe San Diego

Rancho Valencia Spa Fitness Center

Rancho Valencia One Bedroom Suite

Rancho Valencia Courtyard

Rancho Valencia Porte Cochere

One of the most enviable auction items at the Água Pura Brasil launch party was a summer escape amidst the rustic highlands of San Diego. Tucked away in the upscale neighborhood of Rancho Santa Fe, the award-winning Rancho Valencia Resort & Spa spans “45 lush acres of gardens, trails, olive groves, casitas and more.” Southern California’s only Relais & Châteaux property makes the perfect intimate getaway, especially as it finishes up a $20 million renovation.

For the grand re-opening later this summer, Rancho Valencia guests can expect “relaxed elegance” and a refinement in design that still preserves “the charm of the ...


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