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Giving Inspiration – Fashion Labels That Give Back

Água Pura Brasil gave ViX and Nika the opportunity to connect with several brands that aspire to give back. Scroll down to learn more about some of our amazing partners:


Inspired after traveling to several countries with the UN World Food Programme, Lauren Bush started FEED. FEED Project’s mission is to “create good products that help FEED the world.” These include t-shirts, accessories and most notably, bags. A stenciled number on each bag signifies the impact of each product. As “1 in 7 people go to bed hungry every night” FEED strives to help “FEED the world, one bag at a time.”

Gorjana & Griffin
Gorjana & Griffin is an accessories and lifestyle company that grew from the design and business ambition of a husband and wife team, Gorjana and Jason Griffin Reidel. The socially conscious company houses all design and production in their Laguna Beach studio, ensuring high quality products. As huge philanthropists, Gorjana & Griffin started their own eponymous foundation to help sponsor projects and give back to the community. Recently, they hosted the first Food Truck Festival in southern California to benefit CHOC (Children’s Hospital of Orange County). An exclusive jewelry collection designed for charity is also available online; a portion of proceeds from the pieces in this collection go directly to the charity it honors.

Jedidiah Photo by Jason Ward
Jedidiah is a “humanitarian-based apparel brand aspiring to cultivate change, one garment at a time.” A San Diego company started by Kevin Murray, Jedidiah partners with other non-profits to design collections that bring further awareness to their causes. They have done collaborations with Nika Water and also provided the Água Pura Brasil shirts for last month’s launch party. With social causes ever at the forefront of their mission, Jedidiah strives to “give everyone a chance to make a measureable difference in the world.”