Archives July 20, 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

ViX Heads to Miami Swim Week

July 20th, 2012

The ViX team headed to Florida for the fashion industry’s annual Swim Week, which included the Miami Beach Swim & Lingerie Show, Mercedes-Benz Fashion Week Miami at The Raleigh and other events/parties galore.

Peek into behind-the-scenes set up of the brand’s lavish booth at the Miami Convention Center. Reflecting the African inspiration behind the Cruise 2013 Collection, the ViX booth held a grand presence in the world’s largest trade show for swim and resort wear:

ViX Team Swim Show Set Up Day

ViX Gwen Pavlick Swim Show Set Up

ViX Flip Flops Cruise 2013

ViX Lounge Swim Show

ViX Refreshment Bar Swim Show

ViX Lauren Botticelli

ViX Booth Entrance Swim Show Miami

ViX Lifestyle Booth Swim Show Miami