Archives: August 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Fitness: Hiking in San Diego

August 27th, 2012

ViX designer Paula Hermanny loves to stay active, especially when she can spend some time in the great outdoors. While we frequently catch her in the ocean channeling her inner mermaid, Paula also loves a good hike surrounded by the beauty of nature. Pictured below is Paula is on a hike with her daughter, Sofia.
Paula & Sofia Hermanny ViX designer for resort wear

Hiking is a wonderful way to vary fitness routines. It is a creative approach to both work out and get out! Explore the city you live in, you’ll be surprised at what is right outside your door. Below, we share some of our top ...


Swimweek Standouts: Africa

August 24th, 2012

pyramid stud jewelry

As with Tunisia, the previous Swimweek Standout, bold animal prints continue to make an impression. Africa is Cruise 2013’s black and off-white zebra print, featuring a new 24K gold plated pyramid stud detail.

When viewing ViX’s latest collection, Tala of Bathing News, shared the top things she looks for in a bikini: cut and “something that makes it stand out.”

The bikini blogger likes “being able to look at a suit and recognize the brand’s own signature.” Knowing ViX’s trademark use of gold details, she admired the pyramid studs adorning the Africa suit and the Masai ...


Brasilian Pop – Djavan

August 20th, 2012

Djavan Caetano Viana, also known as Djavan, is a well-known singer and songwriter whose musical abilities span the wide spectrum of Brasilian sounds. With over 30 years immersed in the music of South America, Djavan has covered and composed everything from Popular Brasileira (Brasilian pop) to jazz to samba and Latin dance.

A global sensation, he won “Best Composer” from the Association of Art Critics from São Paulo for two consecutive years in 1981 and again, in 1982. After having caught the attention of American musical producer, Ronnie Foster, in that same year, the singer’s talent prompted Foster to ...


Destino Brasil: Feira Hippie of Ipanema

August 17th, 2012

Every Sunday in Ipanema, there is a certain local market that lures even Cariocas away from the beach: Feira Hippie or Hippie’s Fair. An arts-and-crafts mainstay since 1968, Feira Hippie can be found in a big town square called Praça General Osório. It gained further recognition after a visit from fashion designer Giorgio Armani, who picked up a pair of handmade leather sandals from Eron, a well-known craftsman who is now retired.

The original market started off as a smaller venue showcasing local art, paintings and sculptures, but it has since blossomed into a maze of vendors offering every ...


Destino Brasil: A Look into the Details

August 15th, 2012

Tucked away in Brasil is a little workshop responsible for all trims production. The 24K gold plated detail is a trademark of the brand’s signature style. These pieces are custom made especially for ViX and include all the gold hardware that adorn the suits: ViX engraved end beads, gold bandeau bars, logo tubes, seasonal accents and even the ViX logo charms.

Each piece is handled with care, polished and then sent off to the ViX bikini factory to become that unexpected detail that makes each ViX suit so special!

ViX Trims Production

ViX Gold End Beads

ViX Gold Bars

ViX Gold Logo Tubes

ViX 24K Gold Plated Hardware

ViX Accent Bead Molds

ViX Logo


ViX Presents Cruise 2013 at Swim Collective

August 13th, 2012

Inside the gorgeous Hyatt Regency Huntington Beach and against a balmy, ocean backdrop, sprawls the Swim Collective trade show. Swim Collective is a highly curated exhibition of boutique swim, surf and resort wear brands. In the past, Executive Show Director, Shannon Leggett, has described Swim Collective as evolving into “the west coast version of the Miami Swim Show.”

As an important venue to present latest collections to buyers and media, ViX was onsite to bring Paula Hermanny’s 2013 African-inspired line to Southern California. Scroll below for a look into the show:


Swim Week Standouts: Tunisia

August 10th, 2012

Swim Week Standout Tunisia snake print bikini

The last Swim Week Standout introduced the richly embroidered Senegal bandeau. This post, we feature the Tunisia. The Tunisia is an updated snake print in vibrant red, making for a perfectly bold, resort look. This print is also offered in a new silhouette for ViX, called the “Loop” bikini top, which features convertible straps that cross at the back or sit just as comfortably as traditional bra straps.

A favorite print of ViX designer Paula Hermanny’s, the Tunisia was also chosen to be showcased during an event hosted by Lori Riviere of Shortcuts to Fabulous and Kelly Saks of ...


ViX + Tie the Knot Images Instagram Giveaway

August 6th, 2012

vix bikinis for destination honey moon weddings hawaii photography

Destination weddings and honeymoons give newlyweds the perfect chance at a memorable once-in-a-lifetime celebration, complete with a romantic adventure for two. That’s why we are teaming up with Honolulu-based husband and wife team, Kathy and Kenji Croman of Tie the Knot Images.

With Kathy’s 10+ years in the wedding industry and Kenji’s veteran skills as a CNN-featured wave photographer, the pair has graciously offered up a one hour photo shoot to go with a ViX bikini for the exclusive ViX + Tie the Knot Images Instagram Giveaway.

Get photo op ready in the islands and you can get ...


The Thirst Project

August 3rd, 2012

In our continued efforts to support clean water campaigns, ViX partnered with The Thirst Project, last June, to contribute to the organization’s third annual black tie event, The Thirst Gala. The event awarded distinguished volunteers and celebrity honorees, as well as fundraised and educated guests about the clean water crisis.

Resonating with our own Água Pura Brasil campaign, The Thirst Project strives to “create radical and sustainable global change” and champion the human right to safe, clean water.

Aurdrina Patridge Laguna Michael Welch Twilight breaking Dawn

Thirst Project Gala LA

Eric Bana Thirst Project Gala celebs give back

ViX Angola Ripple Bikini Paula Hermanny Brazilian swimsuit


Água Pura Brasil Recap

August 1st, 2012

Agua Pura Brasil ViX and Nika

The Água Pura Brasil clean water campaign has come to a close. ViX and our partner, Nika Water, officially met and surpassed our goal at 108%, raising $53, 932!

This will bring sustainable, clean water to 4,500 people living along the Amazon River in Brasil. This community, designated by World Vision as Crianças do Amazonas, consists of 80% children that are under the age of 10. We’d like to congratulate the team and give our supporters and partners our heartfelt thanks!

The Destino Brasil giveaway has also ended and we are waiting to hear back from our winner ...


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