“I can’t wait to jump in the ocean!” ViX designer Paula Hermanny is frequently heard exclaiming, especially after a long plane ride to a seaside location of her choosing.

From an island hometown in a country renowned for its beach culture, ViX designer Paula Hermanny has had a lifelong affinity for the ocean and it is not hard to imagine why.  She gravitates towards the sea and her travels usually default to places with beautiful beaches, especially for photoshoots.  Her love for the ocean goes so deep that Paula surrounds herself with aquatic reminders every day: from beach runs ...

With a love for art and true inventiveness, ViX designer Paula Hermanny has admired the work of fellow Brasilian, Vik Muniz for quite some time.  Interestingly enough, Vik Muniz is best known for reproducing famous works of art using the very non-traditional medium of—trash! 

Not one to refuse the potentials of refuse, Vik Muniz has worked with everything from chocolate syrup to paper confetti and even junkyard debris, transforming these materials into multi-dimensional designs that have made appearances in museums and galleries around the world.

Perhaps he is best recognized for his work showcased by the 2010 documentary, Waste ...

Bold.  Avant-garde.  Lively.

The contemporary ViX woman represents another facet of designer Paula Hermanny’s style.  This woman is colorful and high-spirited, infusing the brand with a bohemian essence.  She treasures the detail that makes her stand out and she is ever on the hunt for pieces with a story.  In her wanderlust she ventures to exotic destinations and basks in the joy that comes with discovering the forgotten.

The artisanal touches that inspire this woman punctuate each collection of ViX Paula Hermanny.  Hand-finished embroidery, dream-inducing colorways and flowing silhouettes make for a lifestyle brand not to be forgotten.

Sophisticated. Timeless.  Elegant. 

The classic ViX woman is adept at purposeful living and takes delight in all things beautiful. She has a deep appreciation for the provenance behind luxury and seeks out the enlightenment that comes with travel. She is cultured and a true lady of refinement. 

Paula Hermanny embodies this woman in her own style and it has become the signature aesthetic of the brand. Classic color palettes, clean lines and fine details are the mainstays that define the ViX lifestyle as one
that endures.

For designer Paula Hermanny, early morning inspiration is essential to each day of the week. When visiting Rio de Janeiro especially, she takes advantage of the beautiful natural scenery and begins each day with a beach run in Ipanema.  Below, Paula shares more about her morning routine and how fitness and meditation are important to her creative process.

ViX:  How do you find the motivation to keep with a morning exercise?

Paula:  I really like to start my day early and look forward to the sense of accomplishment I will have after working out.  I jog along the beach in ...

Entrepreneur at Heart

When ViX designer Paula Hermanny took her first steps into swimwear, she told herself, “I know I can do this because growing up in Brasil, I spent half my life in a bikini!”

From her two talented grandmothers, Paula took Joana’s style and taste with Izaura’s skill and technique, and made these qualities her own.  Hers was a heritage that combined both fashion and function—thus a natural entrepreneur was born.

Upon moving to California as a young adult, Paula quickly discovered that she could not find any bikinis she liked.  She saw this as ...

Crafted from Childhood

Sharp eyes, nimble fingers and a fastidious work ethic—these are the qualities of Paula’s maternal grandmother, Izaura.  She was a seamstress with a talent in dressmaking and her Italian background endowed her with an appreciation for fine technique and craftsmanship.

“She had such attention to detail,” Paula remembers, “if just one button was off, she would redo the entire garment!”

Izaura strived for quality and exceptional fit, instilling in Paula firsthand the importance of well-made clothing.  They would shop the markets of Vitoria together, choosing fabrics and re-interpreting trends to make their dresses by hand ...

With our fresh, new ViX site comes a special re-introduction of ViX designer, Paula Hermanny.  We’ll tell you about the people who inspire Paula, experiences that fuel her creativity, and give you the details of her diverse heritage.  Join us, as we explore the makings of a designer and get reacquainted with the visionary behind the brand.

Rooted in Heritage

Paula Hermanny’s paternal grandmother, Joana, was very much the quintessential lady and well versed in the subjects of fine art, fashion and etiquette.

“She was always perfect,” Paula shares, “and even if she stayed at home for the ...