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Fishing for Inspiration

“I can’t wait to jump in the ocean!” ViX designer Paula Hermanny is frequently heard exclaiming, especially after a long plane ride to a seaside location of her choosing. From an island hometown in a country renowned for its beach culture, ViX designer Paula Hermanny has had a lifelong affinity …

 

Waste Not: Littered with Art

With a love for art and true inventiveness, ViX designer Paula Hermanny has admired the work of fellow Brasilian, Vik Muniz for quite some time.  Interestingly enough, Vik Muniz is best known for reproducing famous works of art using the very non-traditional medium of—trash!  Not one to refuse the potentials …

 

The Contemporary ViX Woman

The contemporary ViX woman represents another facet of designer Paula Hermanny’s style.  This woman is colorful and high-spirited, infusing the brand with a bohemian essence.  She treasures the detail that makes her stand out and she is ever on the hunt for pieces with a story.  In her wanderlust she …

 

The Classic ViX Woman

Sophisticated. Timeless.  Elegant.  The classic ViX woman is adept at purposeful living and takes delight in all things beautiful.  She has a deep appreciation for the provenance behind luxury and seeks out the enlightenment that comes with travel.  She is cultured and a true lady of refinement.  Paula Hermanny embodies …

 

How a Designer Starts Her Day

For designer Paula Hermanny, early morning inspiration is essential to each day of the week. When visiting Rio de Janeiro especially, she takes advantage of the beautiful natural scenery and begins each day with a beach run in Ipanema.  Below, Paula shares more about her morning routine and how fitness …

 

The Makings of a Designer – Part 3

Entrepreneur at Heart When ViX designer Paula Hermanny took her first steps into swimwear, she told herself, “I know I can do this because growing up in Brasil, I spent half my life in a bikini!” From her two talented grandmothers, Paula took Joana’s style and taste with Izaura’s skill …

 

The Makings of a Designer – Part 2

Crafted from Childhood Sharp eyes, nimble fingers and a fastidious work ethic—these are the qualities of Paula’s maternal grandmother, Izaura.  She was a seamstress with a talent in dressmaking and her Italian background endowed her with an appreciation for fine technique and craftsmanship. “She had such attention to detail,” Paula …

 

The Makings of a Designer – Part 1

  With our fresh, new ViX site comes a special re-introduction of ViX designer, Paula Hermanny.  We’ll tell you about the people who inspire Paula, experiences that fuel her creativity, and give you the details of her diverse heritage.  Join us, as we explore the makings of a designer and …