Archives Oct. 16, 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

The Makings of a Designer - Part 2

October 16th, 2012

Crafted from Childhood

Sharp eyes, nimble fingers and a fastidious work ethic—these are the qualities of Paula’s maternal grandmother, Izaura.  She was a seamstress with a talent in dressmaking and her Italian background endowed her with an appreciation for fine technique and craftsmanship.

“She had such attention to detail,” Paula remembers, “if just one button was off, she would redo the entire garment!”

Izaura strived for quality and exceptional fit, instilling in Paula firsthand the importance of well-made clothing.  They would shop the markets of Vitoria together, choosing fabrics and re-interpreting trends to make their dresses by hand ...