Archives Oct. 17, 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

The Makings of a Designer - Part 3

October 17th, 2012

Entrepreneur at Heart

When ViX designer Paula Hermanny took her first steps into swimwear, she told herself, “I know I can do this because growing up in Brasil, I spent half my life in a bikini!”

From her two talented grandmothers, Paula took Joana’s style and taste with Izaura’s skill and technique, and made these qualities her own.  Hers was a heritage that combined both fashion and function—thus a natural entrepreneur was born.

Upon moving to California as a young adult, Paula quickly discovered that she could not find any bikinis she liked.  She saw this as ...