The Makings of a Designer - Part 3
Entrepreneur at Heart
When ViX designer Paula Hermanny took her first steps into swimwear, she told herself, “I know I can do this because growing up in Brasil, I spent half my life in a bikini!”
From her two talented grandmothers, Paula took Joana’s style and taste with Izaura’s skill and technique, and made these qualities her own. Hers was a heritage that combined both fashion and function—thus a natural entrepreneur was born.
Upon moving to California as a young adult, Paula quickly discovered that she could not find any bikinis she liked. She saw this as an opportunity and later, a niche. Each time she returned home to Brasil, she would bring her own swimwear designs back to the US and soon gained popularity amongst her friends. Even early on, Paula was showcasing her design innovation through exceptional fit, styling and construction.
In 1999, Paula received a call from Sports Illustrated and the first ever ViX bikini was featured. This put Paula on the map and from there, ViX Paula Hermanny has grown into a sophisticated lifestyle brand renowned for timeless swim and resortwear.