Archives: November 2012

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Snapshots: Paula in India

November 30th, 2012

This is the Taj Mahal, as described by Mughal Emperor Shah Jahan, the man responsible for building one of the most recognizable wonders of the world.  He did it in memory of his beloved wife, Empress Mumtaz Mahal.  In a land long renowned for its rich history and culture, the love they shared remains legendary to this day.

In a recent trip to India, ViX designer Paula Hermanny found much of the same magic to be had. Her wanderings through little markets and famous landmarks, such as the Taj Mahal, gave her ample musings for her next collection:


Paula's Holiday Gift Guide

November 28th, 2012

It’s officially holiday season and the perfect time to get in the spirit of gift giving.  For ViX Designer Paula Hermanny, hunting around for that special present can be a rewarding experience.  Making a loved-one feel special, reminding a pal of their treasured friendship, or reciprocating the goodwill of a gracious host, can all be done with a simple thanks, accompanied by a meaningful token.

In the whirlwind of holiday novelties and stocking stuffers, find something that matches up to the recipient’s hobbies and interests.  Look for products with details that stand out, made from materials that are ...


Loose in Leblon: Dias Ferreira

November 26th, 2012

Dias Ferreira in Leblon is a charming little street that is chock full of restaurants, shops and bookstores.  A bonified Carioca hideout, this little haven is also a must stop for ViX designer Paula Hermanny every time she visits Rio de Janeiro.  Below, are the best places to visit (and to assume the identity of a Carioca, yourself)!



Poeira means “dust” in Portuguese, but this home goods store is anything but dusty. Bursting with colorful patterns, contemporary furniture and home décor, this is the perfect place to find that new, special accent that will make any living space ...


Stripes: Reading Between the Lines

November 23rd, 2012


Fashion can be very telling of a person’s sense of style and donning stripes is no exception.  Stripes have long stood the test of time.  They have become synonymous with the yachting high life, and reminiscent of fashion icons such as Coco Chanel and Audrey Hepburn. ViX designer Paula Hermanny has always had a love affair with stripes.  She considers the pattern a classic look and her penchant for this timeless aesthetic was passed down from her elegant grandmother, Joana.

As a staple in Paula’s personal wardrobe, stripes have also become a mainstay of the ViX signature style ...


Tips from a New Yorker: Maureen Kelly of Tarte Cosmetics

November 21st, 2012


As one of Paula Hermanny’s favorite places to visit, New York is often in her thoughts, especially as the city attempts to recover from the devastation caused by Hurricane Sandy.  It was only recently that Paula and her daughter, Sofia, had taken a mother-daughter trip to the Big Apple for Sofia’s birthday. 


Since it was Sofia’s first time to NYC, the need for insider tips from a real city expert was in order.  Thankfully, ViX had gathered some insight from New Yorker and Tarte Cosmetics Founder, Maureen Kelly.  Maureen graciously offered her own city guide cheat sheet ...


A Carioca Bike Tour

November 19th, 2012

Health and fitness are top priorities with ViX designer Paula Hermanny and cycling is one of her favorite ways to stay active.  Much more than a healthy habit, cycling can also be a way to sightsee and reconnect with nature.

Rio de Janeiro, cidade maravilhosa or “marvelous city” is an ideal city for touring by bicycle.   With its natural beauty and inspiring culture, Rio offers a variety of charming stops along the way.  The city’s carefree and energetic beach culture make bike riding a fun and easy way to spend any given Sunday.


A Look Fit For a Carioca ...


Cruise 2013 Behind the Collection: Tribal

November 16th, 2012

Dancing colors.  Spirited aura.  A flicker of African ritual.

Flamboyant sparks of citrus set against a midnight backdrop, the Tribal elicits the unchecked spirit of a monarch butterfly.  Nature’s palette is set ablaze with vivid goldenrod melding with hints of terracotta, emerald and indigo.  This mesmerizing print is offered in both dresses and skirts with fabrications in either silk or jersey.  Swim selections include a detailed bikini number with hand-finished, seed bead embroidery.  Shop the new arrivals, available now!


“The beadwork is amazing!” -MJ Day, Senior Editor of Sports Illustrated, upon viewing the Tribal detail bikini during Miami Swim ...


Rio de Janeiro – Cidade Maravilhosa

November 14th, 2012

Rio de Janeiro, also known as Cidade Maravilhosa—“Marvelous City” has been more of a top vacation destination as Brasil continues to forge ahead with its growing economy.  As the country celebrates the arrival of summer, Vogue Brasil has chosen to feature the Carioca’s (Rio-born) coastal playground, citing even more reasons to love the city.  And, since Rio de Janeiro serves as the Brasil headquarters for ViX, designer Paula Hermanny chimes in with helpful tips about her home away from home.



The Carioca – Rio Style Guide

With the success of “The Parisian,” a book on Parisian street style, “The ...


Autumn Spice: Paula’s Fall Fashion Palette

November 13th, 2012


“I love fall because you can mix summer and winter pieces together.  It’s easy to look both sophisticated and relaxed by keeping things simple.”

ViX designer Paula Hermanny shares with us a practical point.  Fall is synonymous with fashion forwardness, however, new looks can also be created from something as simple as keeping to a classic color palette.

This season, it’s warm and spicy colors that contribute to Paula’s take on fall fashion.  She uses classic neutrals such as black and taupe to anchor each look.  Tops with flowing lines give off the easy air of resort ...


Hope in the Desert – Part 1

November 7th, 2012

Her name is Waris and it means, “desert flower…a flower that can bloom even in the roughest climate.”


Unbeknownst to her, ViX designer Paula Hermanny settled in to watch Desert Flower, a film that would touch her heart and move her immensely. The movie reconstructs the story of supermodel Waris Dirie, depicting her childhood in the deserts of Somalia, the nomadic world she lived in and the traumatic crime she suffered at the tender age of three:  female genital mutilation (FGM). 

Scarred both emotionally and physically from this tortuous experience, Waris now seeks to raise awareness against FGM and ...


Marisa Monte

November 5th, 2012

Known for her unmatched talent as a singer and songwriter, Marisa Monte is a Brasilian musician who has been captivating fans for over 19 years.  Her music is a favorite of ViX designer Paula Hermanny’s, who keeps Marisa Monte albums in regular rotation.  Barulhinho Bom is one album that Paula currently loves.  She plays it to unwind after work or to create easy ambience while hosting dinner parties.

With a range that includes Brasilian rock, bossa nova, classic jazz, blues and traditional samba, Marisa Monte’s talent melds together archetypal genres with rhythmic singing, deepened by a voice trained ...


On Location: Riviera Magazine

November 1st, 2012

This autumn, ViX designer Paula Hermanny was recently featured in Riviera Magazine’s Fall Fashion issue.  A publication with Modern Luxury, Riviera is the premiere luxury lifestyle magazine of San Diego. 

As a local authority on fashion, Paula shared the design inspiration behind the latest Cruise 2013 collection and the trends captivating her jet-set customer.  She also emphasized the brand’s deepest plunge into resortwear to date.

“Our resort wear takes the ViX woman throughout her entire day: from a bikini on the beach to a cover-up at lunch and then into a long dress for cocktail hour,” Paula explains ...


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