Archives Jan. 9, 2013

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Like Mother, Like Daughter

January 9th, 2013

“Mom, can you make ViX clothes for me?”

That was the special request that started it all.  ViX designer Paula Hermanny’s daughter, Sofia, wanted to look just like her mother. 

“Every suit I have, Sofia wants it,” Paula says, “She always wants the same one.”

In 2007, Sofia got her wish.  Paula launched Bambino so that her daughter and other little girls would have something to wear to the beach.   Echoing the ViX signature style, the children’s swimwear line offers bikinis and one-pieces with the same quality and stylishness.  This season, Bambino has now evolved into ViX Girls ...