It's All in the Details
ViX designer Paula Hermanny knows that it is the small things that matter. A bit of extra care or even a minute detail can lend itself as a singular defining element. After all, that may be all it takes for something to go from ordinary to unforgettable.
“Everything is in the details. Details set you apart from all the rest and I keep this in mind when designing,” Paula says.
And she's right. This underlying theme is what sets ViX apart from the rest: 24K gold plated hardware, leather accents, embroidery and craftsmanship. Having a trained eye to spot the unique, the special and the overlooked, Paula views the world with creative anticipation. She finds inspiration in unexpected places, honing in on that which takes an artistic perspective to recognize:
Fresh out of the sea, pure joy and tranquility – the heart of a
A trailing tie side, winking in gold – positioned just right for a snapshot to seize
Color, rolled thread, meticulously festive – bikinis embedded with beach culture
A woven muse dangling its artistry – hips encircled with bohemian plaiting
Frayed edging gives softness to a utilitarian shade –
Negative space—bare—save for two – a minimalist’s mantra: less is more
Convention aside, what details captivate you at the macro level?