Archives Jan. 28, 2013

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Sounds of Rio Bossa Nova

January 28th, 2013


No rhythm is more expresssive than Rio Bossa Nova and this is one of the few musical genres very close to ViX designer Paula Hermanny's heart. Lilting and infectious, bossa nova emerged in the 1950’s, evolving from samba and shaped heavily by the influence of jazz. Bossa nova—or, “new trend”—gained massive popularity and was enjoyed well into the 60’s. It won fan followings of legendary musicians, such as Frank Sinatra and Ella Fitzgerald. To this day, bossa nova remains a musical phenomenon in its own right, influencing present day performers outside of its country of ...