Sounds of Rio Bossa Nova
No rhythm is more expresssive than Rio Bossa Nova and this is one of the few musical genres very close to ViX designer Paula Hermanny's heart. Lilting and infectious, bossa nova emerged in the 1950’s, evolving from samba and shaped heavily by the influence of jazz. Bossa nova—or, “new trend”—gained massive popularity and was enjoyed well into the 60’s. It won fan followings of legendary musicians, such as Frank Sinatra and Ella Fitzgerald. To this day, bossa nova remains a musical phenomenon in its own right, influencing present day performers outside of its country of origin.
Thanks to the early bossa pioneers such as Tom Jobim, Vinicius de Moraes, João Gilberto and Nara Leão, the sounds of bossa nova intone classic melodies from an era long gone. “Enough of Saudade,” ”Desafinado,” “Just a Note Samba,” “Corcovado” and “Girl from Ipanema,” are just a few of the songs that any Brasilian would know by heart. For Paula, “Summer Samba” by Marcos Valle is a longtime favorite.
"It's the sound of my roots,” she says, “I grew up listening to these songs and they help me relax.”
Bossa nova lead to more than just musical recognition. Brasil was a country suddenly thrust into the limelight and the world was eager for a glimpse into its people. The sartorial mode of the time had just taken its cue from the bossa movement. Artist Cesar Villela, known for his prolific cover art, dressed in black, white and red—contrasting colors in tribute to Mondrian. Nara Leão, considered the muse of the movement, served as another style icon and influenced the girls of her generation. She exuded a minimalist look: neutral tones, geometric details and knee-length skirts for a retro touch.
The signature sound of Brasil, Bossa Nova is the very tune of a culture and a way of life. In fact, the word,“bossa” itself, denotes a kind of natural flair. We're not surprised.