Archives: February 2013

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Summer 2013 Behind the Collection: Cayman

February 27th, 2013

“Blue is the color of the season!” ViX designer Paula Hermanny exclaims, “it’s such a classic color—casual but elegant at the same time.”

Hence, as one of Paula’s quintessential favorites, blue is an anchor color of the new Summer 2013 Collection.  Blue has diversity and easily spans the range from violet undertones to the deepest of indigos, as captured best by the Cayman.

“The Cayman combines two of my favorite things—stripes and the color blue.  It’s like the ripples in the sea from ocean waves,” Paula says.

Additionally, the Cayman Detail bikini introduces gold detail ...


NYFW Trend Sighting

February 22nd, 2013

On a recent trip to New York, ViX designer Paula Hermanny was happy to notice that one of her winter must-haves was parading down several runways during New York Fashion Week:  the (faux) fur vest!

“It’s so warm and just a fun piece to have,” Paula says, “You can throw it over something simple and it automatically brings your outfit a step up!”

Indeed, as the last weeks of winter come and go, the thought of wrapping up in cozy fluff makes waiting for spring more bearable.  Whether in the form of a simple collar or a dazzling cape ...


Summer 2013 Behind the Collection: St. Martin

February 20th, 2013

“A very colorful and happy print—made for summer!”   Describes ViX designer Paula Hermanny, when asked about the St. Martin

With the latest Caribbean-inspired Summer 2013 Collection debut, the St. Martin represents the brand’s point of view for the season: crisp pigmentation coloring seafaring adventures.

Additionally, the St. Martin evokes elements of its namesake city through new ViX signature details: soft nautical rope, leather tassels with gilded fastenings, gold hardware and even a perfect clash of print and color.  Earth tones sandwiched by fuchsia and cerulean make for a mesmerizing geometric pattern. 



The island of St. Martin, itself, has ...


Explore Brazil: Florianópolis

February 18th, 2013


The last travel guide featured Buzios, one of ViX designer Paula Hermanny’s favorite places in Brazil.  Florianópolis is another island city famous for its variety of beautiful beaches.  Known affectionately as “Floripa” to locals, the diverse city attracts both posh urbanites and easy-going surfers.  It is also the capital city of Santa Catarina, a state in the southern region of the country.

A trip to Florianópolis gives the visitor a chance for peaceful relaxation without want of nearby city hotspots.  Below, are the must-see places of the city:



Yes, there are plenty but it is still ...


Ahoy, Summer 2013 Collection Ahead!

February 15th, 2013


There’s a certain kind of warmth to the air, sun-kissed and alluring

Buoyant sailboats glide across the ocean blue, the light shimmering in their wake

Brightness abounds, rustling in the tropics: teasing, free and rich with new details

Leather tassels, horn accents, nautical rope and a play on patterns

Ever present gold hardware, contrasting colors and mesmerizing prints

Moments of true teal, crisp white and splendid yellow


A voyage to the Caribbean and an escape to halcyon days…

ViX Summer 2013



Snapshots: Brazilian Carnival

February 13th, 2013


Brazilian Carnival has come to a close but not without the ViX team capturing the best moments in Rio!  As the most popular party in the country and perhaps in the world, Carnival is a riveting four days of celebrating, dancing and feasting…a massive party, carried out the Brazilian way!


Block Party

The most common way to celebrate Carnival is out on the streets.  Everyone--young and old--comes out, dressed up and moves to the sound of the music.  The summer sun is out and shining, giving ample opportunity for risqué outfits to make an appearance.  


School of Samba

Perhaps ...


Colors of Spring

February 8th, 2013

Winter is almost over and when Mother Nature’s palette goes from dreary to vibrant, it’s time to welcome the warm weather ahead.  With the Summer 2013 Collection debuting later this month, ViX designer Paula Hermanny is deeply obsessed with color, color, color!   As if the seasons couldn’t change fast enough, she shares with us the spectrum of pigments that have been occupying her thoughts--and by doing so, gets us ready to SPRING for color!


Sparks of Citrus

Nothing reflects spring and summer like the brightness of these colors!  Great against olive skin tones and natural tans, these ...


Fabricated Not: Paula's Love for Textiles

February 7th, 2013

Fabric is telling of a culture.  It can instantly give depth to a room, uniqueness to a garment or even lend itself to the utility of a design.  ViX designer Paula Hermanny developed an appreciation for fabric and textiles at an early age.  Many a market trips were spent with her grandmother, Izaura, meandering through endless stalls of drapes, cloth and bolts of fabric.  With Izaura’s help, Paula learned how to make her own dresses out of the material she chose.  These childhood projects would later evolve into a lifelong passion for design.

Quality fabrication, authentic details and a ...


Brazilian Carnival

February 4th, 2013

Though perhaps the most famous place for holding Carnival, Brazil cannot actually take credit for its invention.  Rooted in a solemn kind of history, Carnival arose because of the period of Lent, as defined by the Christian calendar.   Lent comes before Easter and is traditionally a period of abstaining from rich foods, such as meats and sugar.  Therefore, communities would try to consume these delicacies before Lent.  These focused gatherings of feasting is thought to be the origin of Carnival.  In time, Carnival emerged mainly in areas with large Catholic populations, including places like Venice, where the use of masquerade ...


Sunday Strolling in Solana

February 1st, 2013


About thirty minutes north of San Diego is the beautiful, seaside community of Solana Beach.  The neighborhood is home to South Cedros Avenue, a strip perfect for window-shopping during a lazy, afternoon stroll.  Known for its selection of unique home goods, Solana boasts a “Cedros Avenue Design District.”  It is heaven on earth for new homeowners and interior designers.

“ I love Solana Beach,” ViX designer Paula Hermanny says, “I think it’s amazing and I’ve bought two nightstands from there—it’s dark wood and you can see the grain.  It’s so natural looking, which I love!”  It ...


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