Archives: May 2013

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Snapshots: Paula's Evening in Rio

May 29th, 2013

 


Pictured above: Paula Hermanny, Adriana Viana and Marcela Witt

During her trips to Rio de Janeiro, ViX designer Paula Hermanny is constantly on the go--from soaking up the latest of Carioca beach culture to going on inspiration hunts, or spending some time in the atelier. It's hard to imagine how she has time to squeeze in some fun!


This past weekend, Paula was able to do just that.  She attended a dinner party hosted by her friend Adriana Viana. And aside from enjoying the lively company, Paula found herself especially enamoured with Adriana's gorgeous home, so much so ...

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The ViX Factory: A Tour

May 24th, 2013

Behind every great brand is great design.  Part of that process includes execution, craftsmanship and attention to detail.  When Paula decided to start her own line of swim and resort wear, she knew from the beginning that her focus would be on quality fit and construction.  It was a leasson she learned from her grandmothers and the main contrinbuting factor for why the brand is where it is, today.

The design process starts with creative brainstorming at the ViX atelier in Rio.  There, with a team of talented designers, Paula dreams up collection after collection.  Each season is different because ...

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Summer 2013 Behind the Collection: Dominica

May 16th, 2013

Both trendy and classic, snake and python prints have slithered their way back as this season’s sultry must-haves for summer.  Whether in bright colors or neutral tones, such as silver-grey or muted copper, snakeskin never fails to add a touch of the exotic to any closet.   A signature print of ViX, serpentine motifs were translated from the runway to the boardwalk.  The result?  Bikini perfection shimmering in black and gold.

The Dominica of Summer 2013 Collection debuts with an exquisite contrast of jet black famed by a gilded border.  It’s a pairing of two statement colors, and the ...

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5 Things Paula's Loving

May 13th, 2013

Paula Hermanny is known for her icredible taste, so the ViX office is always abuzz about the designer’s latest finds and obsessions.  Below are a few of Paula’s favorite things that she’s loving this season:

 

Waiakea Hawaiian Volcanic Water

Filtered through the volcanic rocks of Hawaii, Waiakea water is naturally enriched with minerals such as magnesium, calcium, potassium, sodium and silica. Another advantage? The beverage hydrates more than any other kind of water! That’s why it has become Paula’s H2O of choice.

 


St Tropez Bronzing

The secret to mantaining golden skin all year ...

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Summer 2013 Behind the Collection: Curacao

May 10th, 2013

 

Often touted as the island that feels “undiscovered,” Curacao is one of the lesser-known paradises dotting the Caribbean.  And like its place of inspiration, the Curacao print of the ViX Summer 2013 Collection delivers just as unique of an impression. 

The geometric pattern of white and blue, accents of ivory horn and of course, the signature 24K gold-plated details, come together for a resort look both sophisticated and unassuming.

Below, the Curacao Triangle bikini is paired with the Pipa Caftan, creating a fun contrast of textures with indigo print and bright, white eyelet.

 

 

 

ViX designer Paula Hermanny directed the photo ...

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