Archives Aug. 5, 2013

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Runway Inspiration: Inga

August 5th, 2013


For the highly anticipated Cruise 2014 Collection of resort ready-to-wear, designer Paula Hermanny drew her inspiration from Amazonia--the Amazon.  Teeming with biodiversity and verve, the rainforests of Brazil come to life in the colors and prints of the new ViX collection.



Alluring mystery…

Deep into the jungle, alongside the Amazon River, there grows a tropical tree called the Ingá.  Strong and hardy, the Ingá produces long, recognizable seedpods—crackled and coarse.  Hence, the textured stripes of the ViX Inga pattern mimic the toughness of the trees and the cool blue tones of river water.


Do the indigo hues of the ...