Archives: October 2013

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Paula’s Holiday Gift Guide

October 31st, 2013

The holiday season has officially begun! Be sure to get a head start with shopping this year because very few things equate to the pleasure of finding that perfect gift.  Whether your list includes your mother, your sister, best friend, co-workers or all of the above, we’ve made it easy for you! Paula indulges us with her own gift ideas and this season, she lists Anthropologie as one of her favorite places to shop, along with her ViX Holiday Gift Guide!

“When I get something for somebody, I like to make it as personal as possible,” Paula tells us ...

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A Little Ipanema in SoHo: Interview with Carlos Secchin

October 23rd, 2013

Paula Hermanny met photographer Carlos Secchin at their favorite place in Rio – the beach. Upon seeing his photographs, Paula immediately fell in love with his work, commissioning him to create an iconic visual for her New York showroom. The photograph, “Ipanema at Sunset” is according to Secchin, “the most sublime moment of the day – when Cariocas are departing the beach.”

This week, we are hosting press days at the showroom to present the Summer 2014 Carioca-inspired collection to key members of the media. What could be a more perfect gift than a limited edition print of Carlos Secchin’s “Ipanema ...

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Inspirational Women: Jane Birkin

October 7th, 2013

Brown hair, big green eyes and a charming smile—it was these attributes, not to mention her amazing style, that made Jane Birkin one of the greatest muses of the late 1960’s.

 

The British actress and singer wowed audiences on screen with her cameo in the 1966 film, Blowup, and a memorable appearance in 1968’s Wonderwall.  She later released the famous duet, “Je T'aime ... Moi Non Plus,” with Serge Gainsbourg, her mentor and lover at the time.

 

Jane Birkin was the epitome of boho-chic, seen constantly in miniskirts, boots, printed gowns, bell-bottom pants, fur coats and her ...

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Paula's Pink Picks

October 1st, 2013

Happy Breast Cancer Awareness Month!  To celebrate and support BCA, we're donating 10% of proceeds from our Pink Picks section to Susan G. Komen.  Plus, any purchase from this section will come with our limited edition Think Pink water bottle!

Below, we have a list of Paula's favorite pink things to give you ideas of other ways you can harness the power of pink this month:

1. Lululemon Sports Bra

2. Maria Bonita Extra Cardigan

3. Eliot Plaid Shirt

4. J.Crew Knit Scarf

5. Bellas Guerreras de la Armada Rosa by Photographer Martín Gavica Ianza

6 ...

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