Archives Oct. 23, 2013

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

A Little Ipanema in SoHo: Interview with Carlos Secchin

October 23rd, 2013

Paula Hermanny met photographer Carlos Secchin at their favorite place in Rio – the beach. Upon seeing his photographs, Paula immediately fell in love with his work, commissioning him to create an iconic visual for her New York showroom. The photograph, “Ipanema at Sunset” is according to Secchin, “the most sublime moment of the day – when Cariocas are departing the beach.”

This week, we are hosting press days at the showroom to present the Summer 2014 Carioca-inspired collection to key members of the media. What could be a more perfect gift than a limited edition print of Carlos Secchin’s “Ipanema ...

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