Archives: January 2014

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Anatomy of a ViX Look

January 24th, 2014


While on vacation, it’s easy to relax and let go. In fact, we condone it! Take designer Paula Hermanny, for example. Do you know the first thing she does when she reaches her beach-side destination? She jumps in the ocean!

Passionate abandon aside, there’s a certain sense of style and living that should accompany you on every trip, even one that is considered ‘vacation.’ We call this signature style. For the ViX woman, embodied by Paula, this notion comes natural. It is rooted in Brazilian beach culture and how women actually take time to dress for the beach ...


Mood Board: Para

January 22nd, 2014

Collection: Cruise 2014

Print name: Para

Inspiration: The artisanal process of indigenous basket weaving

Designer notes: “Indigenous basket weaving is an art. It's so special to have something handmade and organic looking. We're hoping this same feeling exudes from our own Para digital print.”

Mood: Appreciation, Inspired, Rustic

Reminds us of: Jane Birkin on another bohemian jaunt, her signature basket bouncing from her forearm.

In good company: Braided Sandals by Frye | Rattan Bowl by Restoration Hardware | Coffee Table by Z Gallerie


Luxury Locale: Maldives

January 15th, 2014

Dotting the middle of the Indian Ocean is a paradise almost 1200 islands strong--the Maldives. Loosely translated as the “Garland” (Sanskrit) or “Necklace” (Sinhala) Islands, the Maldives is a choice locale for those on the search for a lush and pristine destination.

When To Go

The average temperature in the Maldives is around 82 °F, often with clear skies and warm waters. July sees an increase in rain showers but is considered low season in the archipelago--which makes this time period an option for travelers looking to avoid the bulk of tourists.

Where to Stay

With hundreds of picturesque beaches ...


Mood Board: Jaguar

January 8th, 2014



Collection: Cruise 2014

Print name: Jaguar

Inspiration: A regal creature both intimidating and beautiful.

Designer notes: “We've reinvented the classic animal print as a reversed black & white

print. It's eye catching, mysterious and oh-so-sophisticated.”

Mood: Powerful, Exotic, Bold

Reminds us of: The mythical Amazon woman--come to life.

In good company: Faux Fur Vest by Vince Camuto | Black & White Photography by Moises Levy | Snow Leopard Scarf by Jules B.


2014 Resolutions: Sweet Simplicity

January 1st, 2014

It's a new year and a new beginning! Why not set yourself up for sucess with our five simple resolutions. The key to an amazing year (and beyond) is to focus on the intuitive:


1. Spend time with yourself.

That could mean a daily yoga session (like it does for designer Paula Hermanny) or a once-a-week solo lunch date. This year, be sure to carve out time for you and enjoy the present moment.


2. Dress for the (non-existent) ocassion.

Look good, feel good. Repeat. There's something to be said for the sheer joy of feeling unstoppable!

3 ...


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