Archives Jan. 24, 2014

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Anatomy of a ViX Look

January 24th, 2014

 

While on vacation, it’s easy to relax and let go. In fact, we condone it! Take designer Paula Hermanny, for example. Do you know the first thing she does when she reaches her beach-side destination? She jumps in the ocean!

Passionate abandon aside, there’s a certain sense of style and living that should accompany you on every trip, even one that is considered ‘vacation.’ We call this signature style. For the ViX woman, embodied by Paula, this notion comes natural. It is rooted in Brazilian beach culture and how women actually take time to dress for the beach ...

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