estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Top 3 Destinations for NYE

December 5th, 2013

What better way to ring in the New Year than in an exotic, new place? Restore your sense of adventure and re-evaluate your bucket list because we have three destinations certain to jumpstart your 2014 in the most memorable of ways:

Trancoso, Bahia
White sands, turquoise waters, palm trees and colorful cliffs—this is Trancoso, a small town on the southern coast of Bahia, Brazil. This small paradise was discovered by hippies in the 1970's and today attracts more and more tourists—especially those looking to experience the charms of nearby fishing villages. Places such as Uxua House Hotel ...


Luxury Locale: Turks and Caicos

November 6th, 2013

The Turks and Caicos Islands--a picturesque wonder of white sands and azure ocean. Frequented by the likes of Oprah Winfrey, Bill Gates and Bruce Willis, these Caribbean islands are a vacation destination like no other. Catch a flight from Miami to reach this archipelago of about 40 islands, including: Povidenciales, North Caicos, Middle Caicos, East Caicos, South Caicos, West Caicos and Grand Turk.


Where To Stay

Treat yourself to a stay at Amanyara, an Aman Resort. Renowned luxury accommodations in the form of memorable Asian bungalows make this establishment perfect for those planning a romantic trip. Supplement your stay further ...


Paula’s Holiday Gift Guide

October 31st, 2013

The holiday season has officially begun! Be sure to get a head start with shopping this year because very few things equate to the pleasure of finding that perfect gift.  Whether your list includes your mother, your sister, best friend, co-workers or all of the above, we’ve made it easy for you! Paula indulges us with her own gift ideas and this season, she lists Anthropologie as one of her favorite places to shop, along with her ViX Holiday Gift Guide!

“When I get something for somebody, I like to make it as personal as possible,” Paula tells us ...


A Little Ipanema in SoHo: Interview with Carlos Secchin

October 23rd, 2013

Paula Hermanny met photographer Carlos Secchin at their favorite place in Rio – the beach. Upon seeing his photographs, Paula immediately fell in love with his work, commissioning him to create an iconic visual for her New York showroom. The photograph, “Ipanema at Sunset” is according to Secchin, “the most sublime moment of the day – when Cariocas are departing the beach.”

This week, we are hosting press days at the showroom to present the Summer 2014 Carioca-inspired collection to key members of the media. What could be a more perfect gift than a limited edition print of Carlos Secchin’s “Ipanema ...


Inspirational Women: Jane Birkin

October 7th, 2013

Brown hair, big green eyes and a charming smile—it was these attributes, not to mention her amazing style, that made Jane Birkin one of the greatest muses of the late 1960’s.


The British actress and singer wowed audiences on screen with her cameo in the 1966 film, Blowup, and a memorable appearance in 1968’s Wonderwall.  She later released the famous duet, “Je T'aime ... Moi Non Plus,” with Serge Gainsbourg, her mentor and lover at the time.


Jane Birkin was the epitome of boho-chic, seen constantly in miniskirts, boots, printed gowns, bell-bottom pants, fur coats and her ...