estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

ViX Trunk Show and Fit Session at Everything But Water

April 23rd, 2012

The ViX girls hosted a summer collection trunk show with personal fittings at the Everything But Water store in Fashion Valley Mall, San Diego.  Light, bright and stocked full of chic resort wear, Everything But Water was the perfect venue for an afternoon of shopping and ViX meet and greets.

Last Saturday’s Everything But Water event also coincides with the launch of our own Fit Workshop.  Summer is fast approaching and as bikini fit experts, the ViX team would love to help you find your perfect designer swimsuit!

Do you crave some shaping for your bum bum?  Trying to ...


Giving Inspiration – Happy Hearts Fund “1 Night/1 School”

April 20th, 2012

Supermodel Petra Nemcova’s Happy Hearts Fund (HHF) hosted a “1 Night/1 School” charity event in conjunction with the Helping Hearts Council (HHC) this past Tuesday. Set atop the rooftop lounge PH-D of Dream Downtown hotel in the famed Meatpacking District, New Yorkers gathered to raise funds for the Tk Pertiwi 11 Kindergarten School.

Forgotten since the help of first responders during a May 2006 earthquake in Indonesia, the school and community have been in desperate need of renewed hope and assistance. Together, HHF and HHC work to implement sustainable practices that ensure lasting impact. The “1 Night/1 ...


Blogger Feature: Cheyenne Meets Chanel

April 18th, 2012

With U.S. headquarters in San Diego, the ViX team revels in California spirit and even more so in blogs that showcase the SoCal style.

Enter Shea Marie, the alluring Angeleno behind Cheyenne Meets Chanel, a fashion blog that is a fusion between her two style personas—“Cheyenne” the free-spirited small town country girl and “Chanel” the Hollywood fashionista. Shea’s bohemian chic vibe mixed with LA edge has made her a top tastemaker and style maven. And with her penchant for hippie influences like fringe, crochet and flowing silhouettes, it is no surprise that Shea’s been the Coachella ...


On Location: ViX Swimwear Summer 2012 Photo Shoot

April 16th, 2012

Our coverage continues with more exclusive behind-the-scenes pictures from the ViX Summer 2012 photo shoot. Supermodel Guisela Rhein was photographed in Buzios, designer Paula Hermanny’s favorite beach destination in Brasil. Scroll down to see action shots of Paula, the stunning natural scenery and of course, the newest designer bikinis ViX has to offer!

Images courtesy of Photographer Denise Leão.

ViX Designer Paula Hermanny and Guisela Rhein in Resort Wear bandea with loose flowing pants
Designer Paula Hermanny fixing Guisela’s head of beach wave hair—we also love the resort wear styling with the Trancoso tiger print bandeau and solid green Bali pants.

ViX Designer Paula Hermanny in Mustique Tie Dye Bikini
Left: A BIA bikini in Mustique, a new summer print with ...


Behind the Scenes: ViX Swimwear Summer 2012 Photo Shoot

April 13th, 2012

We can’t get enough exciting coverage of supermodel Guisela Rhein for the ViX Summer 2012 Collection. Back in December, we indulged in an early sneak peek and last month, we posted exclusive video footage of the photo shoot. In this post, we feature lovely behind-the-scenes moments of our beautiful model getting pampered and ready to capture the essence of the ViX woman.

These artistic, black and white images are a small taste of the full cache soon to come, plus, you’ll be seeing flashes of the latest pieces arriving now, at our regular retailers. Be sure to come ...