estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Destino Brasil – Casa Cor Open Space Living

April 9th, 2012

Spring-cleaning, warmer weather and fresh beginnings have the ViX team obsessed with home living spaces. Like designer Paula Hermanny, we look to Casa Cor for more interior design inspirations and home goods from South America’s largest home and garden expo.

With summer around the corner, dining al fresco, will be one way to showcase your savvy hostess skills. Outdoor styling by Brasilian interior designer, Gorete Colaço, leaves us fantasizing over intimate garden parties or patio soirees with friends. We love her use of details such as green foliage, glass vases and teakwood for rustic touches worthy of any sunlit ...

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Trend: Everyday Work Tote

April 6th, 2012

Inspired by 3.1 Phillip Lim’s 31-Hour Bag, which was especially “designed for those who fit 31 hours into one day,” the ViX team decided to peruse some Spring-worthy totes that were both fashionable and functional. Finding the perfect purse that can double as an everyday workhorse, and still prove chic enough to carry you through cocktail hour, is a feat every woman learns to re-conquer each season. Wandering through the handbag department is half the fun, and in this post we feature a few curated picks for any style maven to consider.

Scroll down below for some beautiful ...

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Latest from Paula - Daslu

April 4th, 2012

Ultimate retail therapy, a beautiful space marked by intimacy and opulence, and above all, luxury—these are the hallmarks of Daslu, Brasil’s most recognized brand in the fashion sector.

Founded in 1958 by Lucia Piva de Albuquerque and her partner Lourdes Aranha, Daslu started as a group of friends from São Paulo’s elite, coming together for luxury shopping. It has since grown from full designer show rooms housed in a traditional mansion to stand alone boutiques, making Daslu a household name.

Curating collections from premier designers such as Chanel, Dior, Dolce & Gabbana, Prada and Gucci, Daslu has been ...

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Latest from ViX - Our First U.S. Ad in Foam Magazine!

April 2nd, 2012

Foam Magazine stands for "Fashion, Ocean, Art and Music" and is a publication intent on delivering fashion and beach culture to every sunshine seeker in the country.

“It’s always summer somewhere,” is the byline of @FoamMag on Twitter and here at ViX, we share the exact same sentiment.

The friendly staff in Santa Monica was such a pleasure to work with and ViX couldn’t be more excited to debut our first print ad within the pages of Foam. Take a look below and be sure to pick up a copy of the Foam April/May Swim Issue with ...

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Destino Brasil - Ipanema

March 30th, 2012

Ipanema may well be Rio de Janeiro’s most iconic beach. Also made famous by the bossa nova classic, “The Girl from Ipanema,” this must-see destination can be found in the South Zone of the city known as Zona Sul.

Between Leblon and Arpoador, Ipanema is a tourist friendly beach, where one can easily wander the streets, enjoy fresh fruit at the farmer’s market and even participate in a game of volleyball. Lifeguard towers, or postos, divide the beach into segments. Some locations attract beautiful Carioca regulars (the locals of Rio), making certain postos more popular than others.

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