estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Destino Brasil - Ipanema

March 30th, 2012

Ipanema may well be Rio de Janeiro’s most iconic beach. Also made famous by the bossa nova classic, “The Girl from Ipanema,” this must-see destination can be found in the South Zone of the city known as Zona Sul.

Between Leblon and Arpoador, Ipanema is a tourist friendly beach, where one can easily wander the streets, enjoy fresh fruit at the farmer’s market and even participate in a game of volleyball. Lifeguard towers, or postos, divide the beach into segments. Some locations attract beautiful Carioca regulars (the locals of Rio), making certain postos more popular than others.

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Destino Brasil - Casa Cor

March 28th, 2012

As a creative force, ViX designer Paula Hermanny draws deep inspiration from her surroundings, the cities she’s traveled to and even everyday places like her design studio and atelier. Paula is inspired by the spaces she lives in and has a keen interest in interior design, architecture and home and garden aesthetics.

Currently designing out of Rio de Janeiro, Brasil, Paula’s had fresh exposure to things like Casa Cor, to fuel her inspiration. Established in 1987, Casa Cor is the largest exhibition of architecture and decoration in the Americas. The show is credited with democratizing the beautiful creations ...

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ViX Attends LA Blogger Market

March 26th, 2012

Yesterday, the ViX team left San Diego for a visit to Blogger Market, an LA event hosted by Julie Sarinana, fashion blogger behind Sincerely Jules.

Coining the term Blogger Market from “flea market”, the event combined fashionable Angelenos and independent vendors to give style conscious fans a chance to—literally—shop the closets of their favorite blogger. Conceived by Julie, fellow blogger Aimee from SongofStyle and stylist Holly Jovenall, Blogger Market materialized as a unique shopping experience held at an equally unique venue—De La Barracuda.

Situated on the famed Melrose strip, De La Barracuda is Hollywood’s boutique boxing ...

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Video Footage: ViX Swimwear Summer 2012 Photo Shoot

March 23rd, 2012

We have exclusive behind-the-scenes footage of the ViX Swimwear Summer 2012 Collection photo shoot. Lovely supermodel Guisela Rhein embodies the carefree ViX girl spending leisurely days under the Brasilian sun.

Beautiful beaches, crashing waves and stunning swim and resort wear make for the most luxurious summer yet! The latest collection from ViX is available now so be sure to keep checking back for later additions and new Web Exclusives!

Special thanks to Rebel Filmes

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Summer 2012 Behind the Collection: Trancoso

March 21st, 2012

Trancoso is a quaint seaside town in the state of Bahia, of northern Brasil. The beaches are known for powdery, white sand and can offer a more romantic seclusion than the high-traffic tourist beaches such as Copacabana. Off the beaten track, “Praia do Espelho,” or “Mirror Beach” can be found as one of Trancoso’s best beaches—the semi-deserted feel and naturally warm reef waters make it perfect for the adventurous.

It was this spirit that inspired Paula Hermanny to create the Trancoso tiger print for the ViX Swimwear Summer 2012 Collection. A striking animal print in warm tones contrasted ...

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