estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Blogger Feature: Blog da Mariah

March 7th, 2012

At ViX Swimwear, we are inspired by the multitudes of fashion blogs out there so much so we decided to start a series sharing some of our favorite bloggers.

Our first featured blogger is from designer Paula Hermanny's home country of Brasil, Mariah Bernardes Maia of Blog da Mariah. Since 2007, Mariah has shared fashion, beauty, travel and lifestyle stories. We love her inside look into what it is like to live a life of luxury in São Paulo, Brasil. More recently, we were impressed with her recent photo diary from London Fashion Week for Fall 2012. She has ...


Vix Swimwear Milan Fashion Week Giveaway

March 5th, 2012

Last week, the Milan Fashion Week concluded the third leg in what has been almost a month of Fall 2012 Fashion Weeks, which began in New York, continued in London and now, after Milan, is set to finish in Paris.

The Italians are known for their sleek and sophisticated style and the city of Milan is no exception. Fashion’s top designers and models flock to Milan Fashion Week, where several recognizable industry names such as Versace, Armani, Karlie Kloss and Isabeli Fontana can all be found in one stylishly chic place. The dreamscape of Milan plus its distinctive Italian ...


Destino Brasil – Niterói Contemporary Art Museum

March 2nd, 2012

A highly recognizable fixture of Rio de Janeiro’s infamous cityscape, the Niterói Contemporary Art Museum (Museu de Arte Contemporânea de Niterói — MAC) is an imposing structure of modern architecture. Designed and engineered by Oscar Niemeyer and Bruno Contarini, the saucer-like building boasts a wondrous panoramic view, as well as art exhibitions and an outdoor reflecting pool. From the viewing gallery, landmarks such as Guanabara Bay and Sugarloaf Mountain can be seen, making this a true cultural point of interest for any vacationer in Brasil.

(Images from
MAC-Niterói Rio de Janeiro Brasil designer Paula Hermanny

Niterói Contemporary Art Museum Rio de Janeiro Brasil ViX Swimwear


Summer 2012 Behind the Collection: Paraty

February 29th, 2012

The iridescent blues and greens of the Paraty style from the ViX Swimwear Summer 2012 Collection is as beautifully vibrant as the natural settings its namesake is famous for.

Paraty is a small, historic town nestled in a picturesque coastal setting archetypal to the state of Rio de Janeiro. Seemingly suspended in time, the old churches, cobblestone streets and encroaching flora envelope Paraty in an aura of mystery. This once, highly important port of gold exports has seen increased tourism since its rediscovery in the 1970s and its antiquated city center allows for leisurely explorations by foot. The waterfalls of ...


Latest from Paula - Cris Barros

February 27th, 2012

Like Paula Hermanny, Cris Barros is a Brasilian designer that has impressed the fashion community with her unique collections imbued with Brasilian flair. This São Paulo-born designer began her career as a model and after completing fashion school and working with several industry gurus, launched her own brand in 2002.

Cris Barros credits her feelings and memories as the inspiration behind designing her collections, as well as having an avid interest in books and movies. She has been quoted saying, “I work using my feelings, it’s almost a natural process. Ideas emerge and I execute them.”

The Cris Barros ...