estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

ViX Swimwear London Fashion Week Giveaway

February 24th, 2012

London Fashion Week concluded this past Wednesday, ending a bevy of exhibitions and runway shows featuring 120 UK and international designers. The London shows make up part of the big four Fashion Weeks in the world, which commences in New York and continues on to London, Milan and Paris.

The UK is renowned for its massive fashion industry and distinguished fashion colleges. The streets of London, alone, can easily double as sartorial inspiration for the style conscious. For the epitome of London style, look to model and contributing British Vogue editor, Alexa Chung. The British Fashion Council (BFC) recently appointed ...


Destino Brasil - Rua das Pedras

February 22nd, 2012

Designer Paula Hermanny spent Carnaval in Buzios, her favorite beach in Brasil. An emerald peninsula boasting stretches of beautiful beaches, Buzios has a plethora of charming aspects, one of which is Rua das Pedras or “Stone Street.”

Characterized by old world cobblestones, Rua das Pedras is a 600 meter strip of picturesque meeting places, brimming with exclusive boutiques, great shopping, street cafes and restaurants with exquisite dining. Skirting the coastline, this old world street attracts both locals and tourists alike with its quaint Brasilian allure. Rua das Pedras also comes alive at night, boasting lively bars, dance-inducing music and night ...


Destino Brasil - Satyricon Restaurant

February 20th, 2012

It is a time of summer revelries as Brasilian Carnival (also known as “Carnaval” in Portugese) continues until tomorrow, Fat Tuesday. Here at ViX Swimwear, we can’t help but turn our thoughts to the contagious energy that must be consuming the streets of Rio. Crowds of locals and tourists alike, are traversing the city and taking in all that the “Cidade Maravilhosa” or Marvelous City has to offer.

With so much to do and see, pare down your list with a gastronomic delight sure to make your trip to Rio de Janeiro a palatable one. Satyricon, in Ipanema, has ...


ViX Swimwear New York Fashion Week Giveaway

February 17th, 2012

The Mercedes-Benz New York Fashion Week is officially over but the bold colors, sumptuously layered knits and sleek silhouettes make the Fall 2012 designer collections impossible to forget.  Diane Von Furstenberg has been a consistent favorite of designer Paula Hermanny and the former’s latest runway show did not disappoint.  Paula was enamored with the vibrant color play, a key element in Von Furstenberg’s “Rendezvous” collection.   Fashion Week veterans such as Jill Stuart, Rebecca Minkoff, Charlotte Ronson and Derek Lam produced innovative collections that left us yearning for next winter.  Take a peek into ViX’s favorite looks from ...


Summer 2012 Behind the Collection: Safari

February 15th, 2012

The ViX Swimwear Summer 2012 Collection has finally arrived! Defined by the unbridled spirit of indigenous Brasil, designer Paula Hermanny’s latest line is a rebirth of classic animal prints, vibrant colors and bolder details.

December saw our first glimpse into the ViX Swimwear Summer photo shoot and we are so excited to finally unveil the newest styles of the season. Our first designer bikini of note is the Safari, ViX’s re-interpretation of snakeskin, done in watery hues of blue. As an unexpected detail, the Safari triangle bikini top features sliding gold accent beads with suede straps. A playful ...