estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Destino Brasil: High Summer

January 18th, 2012

As a general rule of thumb, the seasons in Brasil are the exact opposite of the seasons in the United States. From December to March is a period referred to as “high summer” in Brasil. During that time, Brasilians often go on their summer vacations and popular destinations are bustling with locals and tourists, alike. New Year’s and Carnaval provide the two major events of summertime in Brasil and are a fabulous way to experience South American culture. Another must-do is to bask in a summer time high the Brasilian way - on the beach.

One place of note is ...


Latest From Paula - Osklen

January 16th, 2012

In this “Latest from Paula” post, we want to feature one of designer Paula Hermanny’s favorite fashion brands: Osklen. A Brasilian sportswear line created by Oskar Metsavaht in 1989, the brand initially found its niche in athletic clothing for cold weather sports, such as snowboarding. The first store opening took place in Buzios, Rio de Janeiro and since then, Osklen has expanded into the surf market as well as women’s wear.

Osklen is known for its easy and relaxed style with an eco-conscious way of living. Below are a couple of Paula’s favorite looks from Osklen's ...


Latest From Paula: Holiday in Brasil

January 13th, 2012

Designer Paula Hermanny celebrated this holiday season with quality family time in Brasil. Returning to her childhood roots, Paula spent some time in the exclusive Aldeia da Praia community and basked in the sun on Guarapari beach. Its curving stretch of white sand makes Guarapari a definite must-see whenever the designer visits her hometown of Vitoria.

Buzios, another favorite destination of Paula’s, is a peninsula famous for miles and miles of beaches. Praia dos Ossos, or Bones Beach, is a westward facing beach perfect for romantic strolls at sunset. The enchanting shoreline is constantly dotted with yachts and small ...


Scarf Tutorial: How to Wear a Sarong as a Scarf

January 11th, 2012

Winter is still in full swing but that doesn’t mean your wardrobe has to suffer. Fight off those winter blues with colorful scarves in fun prints—it will brighten any cold and dreary day, plus keep you extra warm!

While meant for the beach, sarongs easily lend themselves as scarves or shawls because of their vibrant prints and fringe detailing. At ViX, it’s all about the detail and this season, we are using our ViX sarongs as a scarf and adding in a bit of jewelry for an instant statement piece. Watch our tutorial below, on how to ...


Latest from Paula: New Year Resolutions

January 9th, 2012

The New Year brings another opportunity for a whole New You! As you take the time to set your goals for 2012, try adding inner wellness to your list. Investing in “me time” allows you to find your center and stay aligned with your truest self and values.

Designer Paula Hermanny knows the importance of investing in quality alone time and tells us that this year, she is “hoping to incorporate meditation in [her] daily life.”

Meditation is a soothing technique and a healthy way to reconnect with your self and body. If even short-lived, a sanctuary of peace and ...