estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Giving Inspiration - World Vision Contribution

January 4th, 2012

Though the holiday season comes to a close, the ViX Swimwear Giving Inspiration campaign is something we want to keep year round. We love the idea of giving back, inspiring others to give back, as well as bringing awareness to different charitable organizations. Our series on notable women, including designer Paula Hermanny, highlighted the charitable causes supported by each woman and served as a beacon of generosity.

A devoted mother of two, designer Paula Hermanny will always have a special love for children and aligning with World Vision is a reflection of the causes most important to her. A humanitarian ...


Destino Brasil: Happy New Year!

December 31st, 2011

In Brasil, the ushering in of the New Year or Ano Novo is a major holiday and widely celebrated event. Winter in the United States is high summer in Brasil and the New Year celebration officially marks the start of summertime revelries.

In a reflection of culture and tradition, Brasilians typically dress in all white to encourage prosperity and good fortune. Floating flowers and candles are offerings made to the Afro-Brasilian deity, Iemanja or Yemanja, Goddess of the Sea. Traditional fare such as lentils, grapes, rice, chicken, farofa (spiced tapioca grains) and marajuca (fruit) mousse are part of New Year ...


Giving Inspiration - Gisele Bündchen

December 30th, 2011

Our final installment for the ViX Swimwear Giving Inspiration campaign features Brasilian beauty Gisele Bündchen. A super model with a super sense of social responsibility, Gisele has garnered as much success with her charitable endeavors as she has with her incredible career.

In fact, using her celebrity status is one way Gisele brings awareness to projects that are close to her heart. On her 2009 appointment as a Goodwill Ambassador by the United Nations Environment Program (UNEP), Gisele tells us in her blog that she is “glad to be able to help the United Nations,” and that she will “use ...


Top 5 New Year's Around the Americas

December 28th, 2011

ViX Swimwear presents top five new year parties in the Americas, including Brazil


Latest from Paula - Holiday Hostess Resort Look

December 23rd, 2011

Imagine spending the holidays some place faraway and warm, in a tropical oasis or coastal enclave, complete with all your loved ones in one place, enjoying family time and soaking in the tranquility of the moment.

Intimacy and lasting memories are truly what the holidays are about. This season, enjoy the destination vacation and luxuriate in time well spent. To help you worry about one less thing, we put together two resort looks in classic black and white—perfect for playing holiday hostess and ready for casual entertaining with a touch of ViX Swimwear signature style!

ViX Swimwear suggests Noelle leopard print black and white dress as holiday hostess resort look
Resort Hostess Look 1 ...