estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Holiday Life’s a Beach! – Gift Wrapping Tutorial

December 8th, 2011

ViX loves the holidays – the jolly décor, bejeweled evergreens, sparkling lights and festive merrymaking! With all the holiday parties to attend and host or hostess gifts to give, one sure way to make an impression is using the power of presentation. Stand apart from the revelers and show your party hostess true appreciation with an unexpected detail: Furoshiki gift wrapping. An artful method of gift presentation from Japan, Furoshiki incorporates beautiful textiles as wrapping. This green alternative to paper wrapping is eco-friendly and can even double as a scarf!

The ViX team loved this idea and took it one step ...


On Location: ViX Swimwear Summer 2012 Sneak Peek

December 5th, 2011

Designer Paula Hermanny and the ViX Brasil team recently wrapped up a photo shoot for the ViX Swimwear Summer 2012 Collection. As one Paula’s favorite beaches in all of Brasil, Buzios provided the perfect setting with its white sand, lush foliage and shimmering ocean. Guisela Rhein was our beautiful and alluring swimsuit model traversing Buzios beach in the latest ViX designs. Highly inventive, next season’s upcoming collection will include fresh patterns and plays on silhouettes, more resort wear, and new tassel details that are sure to please the ViX devotee.

Timeless in ViX resort wear:
ViX Swimwear Summer 2012 resort wear black pants

Guisela was effortless ...


Giving Inspiration - Donna Karan

December 2nd, 2011

It’s our second week into the ViX Swimwear Giving Inspiration 2011 campaign and we’re committed to the season of giving by partnering with designer Paula Hermanny’s charity of choice, World Vision. We also want to share stories of notable women and their charitable causes, hoping it encourages others to give back.

Last week we highlighted the efforts of Diane von Furstenberg, and to continue the Giving Inspiration series, another fashion magnate comes to mind: Donna Karan. In Santa Barbara last month, the Dream Foundation honored Donna for her work through Urban Zen Integrative Therapy (UZIT). UZIT is ...


Cruise 2012 Behind the Collection: Jangala

December 1st, 2011

A classic leopard animal print bikini with an unexpected blue-green backdrop, the Jangala evokes images of an island jungle shimmering from the Indian Ocean.

It was in Bali that designer Paula Hermanny found the source of her inspiration for the Cruise 2012 Collection. The colorful Indonesian culture and proximity to nature provided the constant energy and stimulation imbued in this season’s collection. Likewise, the Jangala bikini is sure to astound, with its marine shading and trails of gold rings bound by black leather. Raw and edgy, the Jangala swimsuit gives the ViX woman the distinction she deserves.

This holiday ...


Giving Inspiration - Y.O.G.A. for YOUTH

November 28th, 2011

Paula Hermanny has practiced yoga for several years and can attest to the high quality of relaxation the exercise provides. One of her favorite ways of relieving stress is taking her mat out to one of San Diego’s beautiful beaches and allowing a hard day’s work melt away through meditative centering. This pursuit, combined with Paula’s love for children, aligns Y.O.G.A. for YOUTH with ViX Swimwear’s Giving Inspiration campaign. As part of Giving Inspiration this holiday season, ViX Swimwear is reflecting on ways to give back to the community and is challenging people ...