estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Cruise 2012 Behind the Collection: Ubud

November 25th, 2011

Incorporating almost all of the colors in the Cruise 2012 Collection, the Ubud pattern is a burst of vibrant hues reminiscent of traditional Balinese costumes.

During her tour through Indonesia, Paula Hermanny was enchanted by the rich culture and whirlwind of pigments found in every day life. She witnessed traditional Balinese dance and studied portraits of indigenous gods and goddesses—opportunities that allowed the designer to reconnect with her own Bohemian roots. The Ubud pattern, enriched with shades of jade, violet and coral is meant to make the ViX woman feel and look like a goddess.

Find the Ubud in ...


Giving Inspiration - Diane von Furstenberg

November 23rd, 2011

Paula Hermanny is passionate about giving back and as part of ViX Swimwear’s Giving Inspiration campaign, each week we are going to choose notable women who inspire Paula and focus on their humanitarian work as a way to stay inspired during this season of giving.

We choose Diane von Furstenberg as our first inspirational woman to feature. Hailed as a designer, icon and philanthropist, Diane continues to be an ever-present force in the fashion world as well as an ambassador for hope to those in need. In 1999, the Diller-von Furstenberg Family Foundation (DVFFF) was founded to support non-profit ...


ViX Swimwear Takes the Summer 2012 Collection to New York Market Week

November 22nd, 2011

Designer Paula Hermanny is back from the Big Apple and we have an insider’s look at all the big city happenings since our last NYC post! The ViX Swimwear Summer 2012 Collection was a huge success at New York Market Week. It was an exciting showing at the Irina Korkhin Sales (IKS) Showroom and Paula’s latest collection was very well received, being heralded as “bright, fresh and full of life.”

The silk dresses and cover-ups were a particular favorite amongst the fashion editors, including representatives from Cosmo, Shape, Self and InStyle magazine. Though summer seems like a while ...


ViX Attends the Everything But Water Grand Opening at Fashion Valley

November 21st, 2011

This past Saturday, Everything But Water celebrated a grand opening at the Fashion Valley Mall in San Diego, California. The ViX team was on location to show their support and was impressed by the store’s beautiful layout and design. With the amazing designer swimwear selection, incredible staff and light and bright energy, Everything But Water is an ideal resort wear store to feature the latest in ViX and Hermanny by ViX Swimwear.

The lavish event included music spun by DJ Taryn Manning, gorgeous swimwear models, island cocktails, threaded jewelry and fresh orchids for guests. The grand opening coincides perfectly ...


Giving Inspiration 2011 - World Vision

November 18th, 2011

With the advent of the holiday season comes the spirit of goodwill and charity. The last few years have seen substantial economic struggle and studies show a shift in people’s financial priorities as they reconsider what really matters. In a study commissioned by World Vision, 80% of adults said they would prefer a meaningful gift that contributed to charitable causes.

World Vision is one such cause—a humanitarian organization focusing on the plight of children around the world. Established since 1950, World Vision has served 100 million people in 100 countries around the world, including abused and abandoned children ...