estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Paula's Take On: Casual Cool

June 13th, 2013

 

Defining the style of ViX designer Paula Hermanny is easier than it looks—she is the epitome of casual cool.

 

Even during a routine workday, Paula can be found sporting a well put-together ensemble.  This time around, we caught her in an outfit she likes to call “a timeless summer look.”  It includes:

 

1.  The Crisp White Shirt

A classic piece that should be in every woman’s closet, the crisp white shirt goes with anything and everything.  Just roll up the sleeves and you have instant casual elegance.

 Shop the similar Sally Chemise.

 

2.  Belt It

We know that ...

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Paula’s Summer Reading List

June 3rd, 2013

Line up your list of summer reads with some of Paula’s top titles:


Vegetable Literacy
Written by the renowned American chef Deborah Madison, this book goes into everything about veggies: type, prep time and 150 delicious recipes!


The Honest Life
ViX fan Jessica Alba has another thing in common with designer Paula Hermanny—a commitment to healthy living.  Her book if full of applicable tips that mothers everywhere can start using today.

 

The White Dress
Paula is currently obessed with white-on-white and Harriet Worsley’s book provides her with the perfect indulgence!

 


Vivre à Bahia
A work depicting the Bahian ...

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Snapshots: Paula's Evening in Rio

May 29th, 2013

 


Pictured above: Paula Hermanny, Adriana Viana and Marcela Witt

During her trips to Rio de Janeiro, ViX designer Paula Hermanny is constantly on the go--from soaking up the latest of Carioca beach culture to going on inspiration hunts, or spending some time in the atelier. It's hard to imagine how she has time to squeeze in some fun!


This past weekend, Paula was able to do just that.  She attended a dinner party hosted by her friend Adriana Viana. And aside from enjoying the lively company, Paula found herself especially enamoured with Adriana's gorgeous home, so much so ...

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The ViX Factory: A Tour

May 24th, 2013

Behind every great brand is great design.  Part of that process includes execution, craftsmanship and attention to detail.  When Paula decided to start her own line of swim and resort wear, she knew from the beginning that her focus would be on quality fit and construction.  It was a leasson she learned from her grandmothers and the main contrinbuting factor for why the brand is where it is, today.

The design process starts with creative brainstorming at the ViX atelier in Rio.  There, with a team of talented designers, Paula dreams up collection after collection.  Each season is different because ...

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Summer 2013 Behind the Collection: Dominica

May 16th, 2013

Both trendy and classic, snake and python prints have slithered their way back as this season’s sultry must-haves for summer.  Whether in bright colors or neutral tones, such as silver-grey or muted copper, snakeskin never fails to add a touch of the exotic to any closet.   A signature print of ViX, serpentine motifs were translated from the runway to the boardwalk.  The result?  Bikini perfection shimmering in black and gold.

The Dominica of Summer 2013 Collection debuts with an exquisite contrast of jet black famed by a gilded border.  It’s a pairing of two statement colors, and the ...

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