estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

5 Things Paula's Loving

May 13th, 2013

Paula Hermanny is known for her icredible taste, so the ViX office is always abuzz about the designer’s latest finds and obsessions.  Below are a few of Paula’s favorite things that she’s loving this season:

 

Waiakea Hawaiian Volcanic Water

Filtered through the volcanic rocks of Hawaii, Waiakea water is naturally enriched with minerals such as magnesium, calcium, potassium, sodium and silica. Another advantage? The beverage hydrates more than any other kind of water! That’s why it has become Paula’s H2O of choice.

 


St Tropez Bronzing

The secret to mantaining golden skin all year ...

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Summer 2013 Behind the Collection: Curacao

May 10th, 2013

 

Often touted as the island that feels “undiscovered,” Curacao is one of the lesser-known paradises dotting the Caribbean.  And like its place of inspiration, the Curacao print of the ViX Summer 2013 Collection delivers just as unique of an impression. 

The geometric pattern of white and blue, accents of ivory horn and of course, the signature 24K gold-plated details, come together for a resort look both sophisticated and unassuming.

Below, the Curacao Triangle bikini is paired with the Pipa Caftan, creating a fun contrast of textures with indigo print and bright, white eyelet.

 

 

 

ViX designer Paula Hermanny directed the photo ...

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On Location: La Jolla Shores for WSJ

April 30th, 2013

With the onset of warmer weather, ViX designer Paula Hermanny was recently photographed for a feature with The Wall Street Journal.   Set in the ocean-carved cliffs of La Jolla shores, the shoot centered on Paula’s favorite looks from the Summer 2013 Collection and the ways in which she would style them.

Arriving in the classic striped Malawi dress, the designer set to work, choosing a little cove both equal parts scenic and raw.  In the sand, she laid out the St. Martin Detail bikini, a mesmerizing suit accented with soft, nautical rope and leather tassels; the Sally Chemise dress ...

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Sofia.

March 28th, 2013

 

There’s a girl on the road, coasting down the highway

Music is on her mind and adventure is in her heart

 

When she sees the sign, all wooden and weathered

She stops and peers down—there’s stairs and more stairs

 

 

A bridge, sandy lanes, and cottages that creak hello

Suddenly—shim shimmery—the sea beckons below

 

Ocean cliffs, crowns of palm, come closer with each step

Messy hair in her lashes, windblown, misty and wet

 

 

A defiant toss, a line of sight

As far as her eyes can see…

 

Umbrella spokes, a spacious bench, both open invitations

Even ...

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Color Cue: Opposites Attract

March 21st, 2013

 

Let’s take orange and blue.  They are a pair of complementary colors and when placed next to each other, the resulting contrast is eye-catching, memorable and unexpected.

Artists like Vincent van Gogh (1853-1890) have used this color play to dramatize their paintings, as illustrated in the iconic example, Van Gogh’s famous Night Café.  In fashion, designers have also used the perceptual effect of contrasting colors to their advantage.  Juxtaposed, these colors look even brighter—think of the visual stimulation created from seeing red with green, purple next to yellow or, designer Paula Hermanny’s favorite combination of the ...

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