Category: Behind the Collection

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Maillot Madness

March 6th, 2014

This season, we’re mad about maillots! Maillot (pronounced: my-OH) is the French word for “shirt” and since the 1920’s, has been used to describe one piece swimsuits, as well as leotards used for dance or gymnastics. Today, “maillot de bain” is the French term generally used for swimsuits.

Fast forward almost a hundred years later and maillots have now been completely re-invented and are considered on-trend. A fresh alternative to the bikini, the right one piece bathing suit gives the same sexy allure while allowing for a modesty that does not compromise style.

Looking to see if this ...


Mood Board: Para

January 22nd, 2014

Collection: Cruise 2014

Print name: Para

Inspiration: The artisanal process of indigenous basket weaving

Designer notes: “Indigenous basket weaving is an art. It's so special to have something handmade and organic looking. We're hoping this same feeling exudes from our own Para digital print.”

Mood: Appreciation, Inspired, Rustic

Reminds us of: Jane Birkin on another bohemian jaunt, her signature basket bouncing from her forearm.

In good company: Braided Sandals by Frye | Rattan Bowl by Restoration Hardware | Coffee Table by Z Gallerie


Mood Board: Jaguar

January 8th, 2014



Collection: Cruise 2014

Print name: Jaguar

Inspiration: A regal creature both intimidating and beautiful.

Designer notes: “We've reinvented the classic animal print as a reversed black & white

print. It's eye catching, mysterious and oh-so-sophisticated.”

Mood: Powerful, Exotic, Bold

Reminds us of: The mythical Amazon woman--come to life.

In good company: Faux Fur Vest by Vince Camuto | Black & White Photography by Moises Levy | Snow Leopard Scarf by Jules B.


Runway Inspiration: Inga

August 5th, 2013


For the highly anticipated Cruise 2014 Collection of resort ready-to-wear, designer Paula Hermanny drew her inspiration from Amazonia--the Amazon.  Teeming with biodiversity and verve, the rainforests of Brazil come to life in the colors and prints of the new ViX collection.



Alluring mystery…

Deep into the jungle, alongside the Amazon River, there grows a tropical tree called the Ingá.  Strong and hardy, the Ingá produces long, recognizable seedpods—crackled and coarse.  Hence, the textured stripes of the ViX Inga pattern mimic the toughness of the trees and the cool blue tones of river water.


Do the indigo hues of the ...


Summer 2013 Behind the Collection: Dominica

May 16th, 2013

Both trendy and classic, snake and python prints have slithered their way back as this season’s sultry must-haves for summer.  Whether in bright colors or neutral tones, such as silver-grey or muted copper, snakeskin never fails to add a touch of the exotic to any closet.   A signature print of ViX, serpentine motifs were translated from the runway to the boardwalk.  The result?  Bikini perfection shimmering in black and gold.

The Dominica of Summer 2013 Collection debuts with an exquisite contrast of jet black famed by a gilded border.  It’s a pairing of two statement colors, and the ...