Category: Behind the Collection

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Summer 2013 Behind the Collection: Curacao

May 10th, 2013

 

Often touted as the island that feels “undiscovered,” Curacao is one of the lesser-known paradises dotting the Caribbean.  And like its place of inspiration, the Curacao print of the ViX Summer 2013 Collection delivers just as unique of an impression. 

The geometric pattern of white and blue, accents of ivory horn and of course, the signature 24K gold-plated details, come together for a resort look both sophisticated and unassuming.

Below, the Curacao Triangle bikini is paired with the Pipa Caftan, creating a fun contrast of textures with indigo print and bright, white eyelet.

 

 

 

ViX designer Paula Hermanny directed the photo ...

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Sofia.

March 28th, 2013

 

There’s a girl on the road, coasting down the highway

Music is on her mind and adventure is in her heart

 

When she sees the sign, all wooden and weathered

She stops and peers down—there’s stairs and more stairs

 

 

A bridge, sandy lanes, and cottages that creak hello

Suddenly—shim shimmery—the sea beckons below

 

Ocean cliffs, crowns of palm, come closer with each step

Messy hair in her lashes, windblown, misty and wet

 

 

A defiant toss, a line of sight

As far as her eyes can see…

 

Umbrella spokes, a spacious bench, both open invitations

Even ...

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Color Cue: Opposites Attract

March 21st, 2013

 

Let’s take orange and blue.  They are a pair of complementary colors and when placed next to each other, the resulting contrast is eye-catching, memorable and unexpected.

Artists like Vincent van Gogh (1853-1890) have used this color play to dramatize their paintings, as illustrated in the iconic example, Van Gogh’s famous Night Café.  In fashion, designers have also used the perceptual effect of contrasting colors to their advantage.  Juxtaposed, these colors look even brighter—think of the visual stimulation created from seeing red with green, purple next to yellow or, designer Paula Hermanny’s favorite combination of the ...

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Summer 2013 Behind the Collection: Caribe

March 15th, 2013

“The Caribbean was an amazing inspiration for our summer collection,” ViX designer Paula Hermanny says, “the islands, the blue water and white sand—I can never get tired of it.”

 

Can anyone ever get tired of it?  A dreamscape come to life, the Caribbean is a destination of beauty, wonder and magic.  It’s the kind of place where imagination is set free and our connection with nature is restored.  Capturing the simple pleasures of the islands felt like a vacation—not work:

 

 

This floating marvel

All briny, life and laughter,

Is seascape’s embrace

 

 

Tradition meets eye

The islands ...

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Summer 2013 Behind the Collection: Cayman

February 27th, 2013

“Blue is the color of the season!” ViX designer Paula Hermanny exclaims, “it’s such a classic color—casual but elegant at the same time.”

Hence, as one of Paula’s quintessential favorites, blue is an anchor color of the new Summer 2013 Collection.  Blue has diversity and easily spans the range from violet undertones to the deepest of indigos, as captured best by the Cayman.

“The Cayman combines two of my favorite things—stripes and the color blue.  It’s like the ripples in the sea from ocean waves,” Paula says.

Additionally, the Cayman Detail bikini introduces gold detail ...

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