Category: Behind the Collection

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Summer 2013 Behind the Collection: St. Martin

February 20th, 2013

“A very colorful and happy print—made for summer!”   Describes ViX designer Paula Hermanny, when asked about the St. Martin

With the latest Caribbean-inspired Summer 2013 Collection debut, the St. Martin represents the brand’s point of view for the season: crisp pigmentation coloring seafaring adventures.

Additionally, the St. Martin evokes elements of its namesake city through new ViX signature details: soft nautical rope, leather tassels with gilded fastenings, gold hardware and even a perfect clash of print and color.  Earth tones sandwiched by fuchsia and cerulean make for a mesmerizing geometric pattern. 



The island of St. Martin, itself, has ...


Ahoy, Summer 2013 Collection Ahead!

February 15th, 2013


There’s a certain kind of warmth to the air, sun-kissed and alluring

Buoyant sailboats glide across the ocean blue, the light shimmering in their wake

Brightness abounds, rustling in the tropics: teasing, free and rich with new details

Leather tassels, horn accents, nautical rope and a play on patterns

Ever present gold hardware, contrasting colors and mesmerizing prints

Moments of true teal, crisp white and splendid yellow


A voyage to the Caribbean and an escape to halcyon days…

ViX Summer 2013



Cruise 2013 Behind the Collection: Cape Navy

January 17th, 2013

“I LOVE this print—it’s so fun! One of my favorites for sure!”

ViX designer Paula Hermanny is raving about the Cape Navy, of course.  The daring animal print-on-print motif is a standout from the Cruise 2013 Collection.  African-inspired, the Cape Navy pays tribute to the exciting, urban edge of Cape Town, South Africa.  Indigo zebra stripes bordered by tawny cheetah print toes the line between brash and daring.  One thing is for certain, the Cape Navy Bliss dress or bikini is sure to garner some attention.

Confident in her abiding taste, Paula, herself, donned the Cape Navy bliss ...


Like Mother, Like Daughter

January 9th, 2013

“Mom, can you make ViX clothes for me?”

That was the special request that started it all.  ViX designer Paula Hermanny’s daughter, Sofia, wanted to look just like her mother. 

“Every suit I have, Sofia wants it,” Paula says, “She always wants the same one.”

In 2007, Sofia got her wish.  Paula launched Bambino so that her daughter and other little girls would have something to wear to the beach.   Echoing the ViX signature style, the children’s swimwear line offers bikinis and one-pieces with the same quality and stylishness.  This season, Bambino has now evolved into ViX Girls ...


Cruise 2013 Behind the Collection: Jessey Linen Dress

December 20th, 2012

“Everyone needs a little white dress!”

ViX designer Paula Hermanny has some pertinent style rules not to be overlooked.  One of these requires that a versatile white sheath reside in every woman’s closet.  Much like the little black dress, the little white dress stands in as a wardrobe staple; but unlike its inky counterpart, this little white number is quite the herald of—shall we say—l’esprit libre.

“It’s beautiful and feminine, but still classic.  I’m taking this to Costa Rica with me over Christmas,” declared Paula.  She is, of course, talking about the Jessey linen ...