“Everyone needs a little white dress!”

ViX designer Paula Hermanny has some pertinent style rules not to be overlooked.  One of these requires that a versatile white sheath reside in every woman’s closet.  Much like the little black dress, the little white dress stands in as a wardrobe staple; but unlike its inky counterpart, this little white number is quite the herald of—shall we say—l’esprit libre.

“It’s beautiful and feminine, but still classic.  I’m taking this to Costa Rica with me over Christmas,” declared Paula.  She is, of course, talking about the Jessey linen ...

The little bikini, a fluttering cover-up and a pair of irresistibly comfortable flip flops—these make the perfect beach culture uniform.  And tread on, because it only gets better:

The new ViX flip flop sandal has finally debuted!  Re-designed and offered in the latest Cruise 2013 prints, the ViX flip flop is a softer and more feminine update to the previous style.  As a sole made for casual comfort, flip flops have always been the beach beauty’s staple. 

They have a solid foothold in contemporary footwear, but flip-flops have gained traction all throughout history.  Ancient Egyptians referenced thong sandals ...

Dancing colors.  Spirited aura.  A flicker of African ritual.

Flamboyant sparks of citrus set against a midnight backdrop, the Tribal elicits the unchecked spirit of a monarch butterfly.  Nature’s palette is set ablaze with vivid goldenrod melding with hints of terracotta, emerald and indigo.  This mesmerizing print is offered in both dresses and skirts with fabrications in either silk or jersey.  Swim selections include a detailed bikini number with hand-finished, seed bead embroidery.  Shop the new arrivals, available now!

“The beadwork is amazing!” -MJ Day, Senior Editor of Sports Illustrated, upon viewing the Tribal detail bikini during Miami Swim ...

As with Tunisia, the previous Swimweek Standout, bold animal prints continue to make an impression. Africa is Cruise 2013’s black and off-white zebra print, featuring a new 24K gold plated pyramid stud detail.

When viewing ViX’s latest collection, Tala of Bathing News, shared the top things she looks for in a bikini: cut and “something that makes it stand out.”

The bikini blogger likes “being able to look at a suit and recognize the brand’s own signature.” Knowing ViX’s trademark use of gold details, she admired the pyramid studs adorning the Africa suit and the Masai ...

Considered an exclusive and affluent part of Rio de Janeiro, Leblon is Brasil’s seaside playground for the wealthy. Located in the city’s famous Zona Sul, or South Zone, Leblon has the advantages of a central location with the privacy of a privileged neighborhood.

The traversing streets, sights and sounds of Leblon served as the rich inspiration behind the new, striped pattern bearing the community’s name. Designer Paula Hermanny updated the traditional stripe with a wide, textured black stripe, introducing a new nautical style for ViX. The elegance of black and off-white keep the Leblon pattern classic, while ...