Category: Behind the Collection

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Summer 2012 Behind the Collection: Blue Violet

March 14th, 2012

Warmer months and richer sunsets are just on the horizon but it still feels like summer cannot get here quick enough. The ViX Swimwear Summer 2012 Collection has already started trickling into stores, making the much-anticipated change in seasons even harder to wait out.

A striking Blue Violet bikini is one of the latest pieces teasing us with its deep oceanic hue. The color alone evokes fields of irises in full bloom. The Blue Violet bikini also introduces a new ViX signature detail—grey snakeskin straps with 24K gold plated hardware. This ultra luxe combination is a perfect look for ...


Summer 2012 Behind the Collection: Paraty

February 29th, 2012

The iridescent blues and greens of the Paraty style from the ViX Swimwear Summer 2012 Collection is as beautifully vibrant as the natural settings its namesake is famous for.

Paraty is a small, historic town nestled in a picturesque coastal setting archetypal to the state of Rio de Janeiro. Seemingly suspended in time, the old churches, cobblestone streets and encroaching flora envelope Paraty in an aura of mystery. This once, highly important port of gold exports has seen increased tourism since its rediscovery in the 1970s and its antiquated city center allows for leisurely explorations by foot. The waterfalls of ...


Summer 2012 Behind the Collection: Safari

February 15th, 2012

The ViX Swimwear Summer 2012 Collection has finally arrived! Defined by the unbridled spirit of indigenous Brasil, designer Paula Hermanny’s latest line is a rebirth of classic animal prints, vibrant colors and bolder details.

December saw our first glimpse into the ViX Swimwear Summer photo shoot and we are so excited to finally unveil the newest styles of the season. Our first designer bikini of note is the Safari, ViX’s re-interpretation of snakeskin, done in watery hues of blue. As an unexpected detail, the Safari triangle bikini top features sliding gold accent beads with suede straps. A playful ...


Cruise 2012 Behind the Collection: Jangala

December 1st, 2011

A classic leopard animal print bikini with an unexpected blue-green backdrop, the Jangala evokes images of an island jungle shimmering from the Indian Ocean.

It was in Bali that designer Paula Hermanny found the source of her inspiration for the Cruise 2012 Collection. The colorful Indonesian culture and proximity to nature provided the constant energy and stimulation imbued in this season’s collection. Likewise, the Jangala bikini is sure to astound, with its marine shading and trails of gold rings bound by black leather. Raw and edgy, the Jangala swimsuit gives the ViX woman the distinction she deserves.

This holiday ...


Cruise 2012 Behind the Collection: Ubud

November 25th, 2011

Incorporating almost all of the colors in the Cruise 2012 Collection, the Ubud pattern is a burst of vibrant hues reminiscent of traditional Balinese costumes.

During her tour through Indonesia, Paula Hermanny was enchanted by the rich culture and whirlwind of pigments found in every day life. She witnessed traditional Balinese dance and studied portraits of indigenous gods and goddesses—opportunities that allowed the designer to reconnect with her own Bohemian roots. The Ubud pattern, enriched with shades of jade, violet and coral is meant to make the ViX woman feel and look like a goddess.

Find the Ubud in ...