Category: Behind the Collection

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Cruise 2012 Behind the Collection: Tahiti

November 17th, 2011

Jade coastlines, emerald jungles and the lushness of a tropical oasis materialize in the solid Tahiti BIA swimsuit. Our classic BIA—also known as the Tube style—is a ViX signature staple and is made afresh in the solid Tahiti color for the Cruise 2012 Collection.

In Bali, ViX Swimwear designer Paula Hermanny found that she was never in want of vibrant imagery as the city was teeming with vitality. Green is often recognized as the symbol of life and shades of the emerald hue was ever-present during the designer’s trip. This is the inspiration Paula took and brought ...


Cruise 2012 Behind the Collection: Mali

November 10th, 2011

While classic patterns are a staple here at ViX, we aren’t the least bit hesitant when it comes to exotic prints. Like the Odette with it’s nautical stripes, snake patterns are an expected staple to our style portfolio.

While in Bali, Paula drew design inspiration from the vibrant surroundings and abundance of color. The radiating warmth of a vermilion sunset materializes in the Mali swimsuit: a striking snake pattern in an outburst of tangerine and coral hues. An unexpected contrast, the addition of jade beads flanked by gold accents, gives a little play on color. This chic detailing ...


Cruise 2012 Behind the Collection: Odette

November 7th, 2011

Amid the explosion of color featured in Cruise 2012, the Odette serves as a steadfast classic with nautical stripes and leather detailing.

During her childhood, Paula Hermanny was influenced by a fashionable lady within her very own family—her grandmother, Joana. Tasteful and chic, Joana introduced Paula to the iconic elegance of Coco Chanel while evoking the fashion arbiter herself. Today, Paula adapts those elements of enduring style and creates pieces that are uniquely ViX.

Deviating from stark white and black, Paula brings black together with a softer, off-white shade. This juxtaposition offers a new and luxurious take on an ...


Cruise 2012: Peek into a Colorful Holiday

November 4th, 2011

The ViX Cruise 2012 Collection arrives in time for glamorous destination trips this holiday season.

Travel is an important part of a designer’s inspiration and Paula looks to her latest trip to Bali, Indonesia for accent, texture and color concepts. Be sure to follow our upcoming Behind the Collection series for a closer look into how ViX signature styles have evolved this season. The Cruise 2012 Collection can be found slowly trickling into our regular swimwear retailers, including Nordstrom, Saks and next month in Bloomingdales.

Take a peek below into our Instagram fun and dip into a rich infusion ...