Category: Photo Shoots

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

On Location: La Jolla Shores for WSJ

April 30th, 2013

With the onset of warmer weather, ViX designer Paula Hermanny was recently photographed for a feature with The Wall Street Journal.   Set in the ocean-carved cliffs of La Jolla shores, the shoot centered on Paula’s favorite looks from the Summer 2013 Collection and the ways in which she would style them.

Arriving in the classic striped Malawi dress, the designer set to work, choosing a little cove both equal parts scenic and raw.  In the sand, she laid out the St. Martin Detail bikini, a mesmerizing suit accented with soft, nautical rope and leather tassels; the Sally Chemise dress ...


Ahoy, Summer 2013 Collection Ahead!

February 15th, 2013


There’s a certain kind of warmth to the air, sun-kissed and alluring

Buoyant sailboats glide across the ocean blue, the light shimmering in their wake

Brightness abounds, rustling in the tropics: teasing, free and rich with new details

Leather tassels, horn accents, nautical rope and a play on patterns

Ever present gold hardware, contrasting colors and mesmerizing prints

Moments of true teal, crisp white and splendid yellow


A voyage to the Caribbean and an escape to halcyon days…

ViX Summer 2013



On Location: Riviera Magazine

November 1st, 2012

This autumn, ViX designer Paula Hermanny was recently featured in Riviera Magazine’s Fall Fashion issue.  A publication with Modern Luxury, Riviera is the premiere luxury lifestyle magazine of San Diego. 

As a local authority on fashion, Paula shared the design inspiration behind the latest Cruise 2013 collection and the trends captivating her jet-set customer.  She also emphasized the brand’s deepest plunge into resortwear to date.

“Our resort wear takes the ViX woman throughout her entire day: from a bikini on the beach to a cover-up at lunch and then into a long dress for cocktail hour,” Paula explains ...


On Location: ViX Swimwear Summer 2012 Photo Shoot

April 16th, 2012

Our coverage continues with more exclusive behind-the-scenes pictures from the ViX Summer 2012 photo shoot. Supermodel Guisela Rhein was photographed in Buzios, designer Paula Hermanny’s favorite beach destination in Brasil. Scroll down to see action shots of Paula, the stunning natural scenery and of course, the newest designer bikinis ViX has to offer!

Images courtesy of Photographer Denise Leão.

ViX Designer Paula Hermanny and Guisela Rhein in Resort Wear bandea with loose flowing pants
Designer Paula Hermanny fixing Guisela’s head of beach wave hair—we also love the resort wear styling with the Trancoso tiger print bandeau and solid green Bali pants.

ViX Designer Paula Hermanny in Mustique Tie Dye Bikini
Left: A BIA bikini in Mustique, a new summer print with ...


Behind the Scenes: ViX Swimwear Summer 2012 Photo Shoot

April 13th, 2012

We can’t get enough exciting coverage of supermodel Guisela Rhein for the ViX Summer 2012 Collection. Back in December, we indulged in an early sneak peek and last month, we posted exclusive video footage of the photo shoot. In this post, we feature lovely behind-the-scenes moments of our beautiful model getting pampered and ready to capture the essence of the ViX woman.

These artistic, black and white images are a small taste of the full cache soon to come, plus, you’ll be seeing flashes of the latest pieces arriving now, at our regular retailers. Be sure to come ...