Category: Photo Shoots

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Video Footage: ViX Swimwear Summer 2012 Photo Shoot

March 23rd, 2012

We have exclusive behind-the-scenes footage of the ViX Swimwear Summer 2012 Collection photo shoot. Lovely supermodel Guisela Rhein embodies the carefree ViX girl spending leisurely days under the Brasilian sun.

Beautiful beaches, crashing waves and stunning swim and resort wear make for the most luxurious summer yet! The latest collection from ViX is available now so be sure to keep checking back for later additions and new Web Exclusives!

Special thanks to Rebel Filmes


On Location: ViX Swimwear Summer 2012 Sneak Peek

December 5th, 2011

Designer Paula Hermanny and the ViX Brasil team recently wrapped up a photo shoot for the ViX Swimwear Summer 2012 Collection. As one Paula’s favorite beaches in all of Brasil, Buzios provided the perfect setting with its white sand, lush foliage and shimmering ocean. Guisela Rhein was our beautiful and alluring swimsuit model traversing Buzios beach in the latest ViX designs. Highly inventive, next season’s upcoming collection will include fresh patterns and plays on silhouettes, more resort wear, and new tassel details that are sure to please the ViX devotee.

Timeless in ViX resort wear:
ViX Swimwear Summer 2012 resort wear black pants

Guisela was effortless ...


Behind the Scenes: Sofia & Hermanny Photo Shoot

August 11th, 2011

We recently launched the new 2012 Sofia by ViX and Hermanny by ViX collections, which means we have more behind the scenes pictures of the photo shoot! This time we headed up to Malibu California to an amazing property with everything from ocean views, to fields of purple flowers to old Ford trucks. Our goal for the Sofia by ViX shoot was to take Paula Hermanny's vision of a young, vibrant, eclectic fashionista and bring her to life with fun props like bright red head phones, old school cameras, and fedora hats. The vision behind the Hermanny shoot, also ...


On Location: Adios Zihuatanejo

May 18th, 2011

After days of vibrant sunsets, delicious food and fantastic photography, the V i X team is finally heading home from the beautiful Tides Resort in Zihuatanejo, Mexico. The shoot was more than a success - check out a few more quirky and fun behind the scenes shots!


On Location: Culinary Delights

May 15th, 2011


In a recent interview, Paula was asked the question, If you weren't a designer, what would you be? As a lover of the culinary arts, Paula was quick to answer a Chef! Whenever we have a ViX gathering, Paula offers up her home and cooks all sorts of seafood dishes, traditional Brasilian food, and much more. Everyone here at ViX can vouch for how amazing her home cooking is! Paula loves fresh seafood, so of course the crew has had only the freshest fish and seafood while in Mexico! Check out all the delicious delights.