Category: Destino Brasil

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Snapshots: Paula in Vitoria

July 31st, 2013

There’s no place like home.


Although she loves to travel the world over, designer Paula Hermanny keeps strong ties to her roots in Brazil.  On a recent visit to the island city of Vitória in the state of Espírito Santo, Paula rediscovered the joys of her childhood town:


She spent quality time with extended family and even visted a relative’s farm.  Paula remembers spending many a weekend in this rustic setting as a child.



Art and beauty seemed to follow Paula at every turn.  She admired a self portrait painted by her grandmother Joana.  Joana was ...


The ViX Factory: A Tour

May 24th, 2013

Behind every great brand is great design.  Part of that process includes execution, craftsmanship and attention to detail.  When Paula decided to start her own line of swim and resort wear, she knew from the beginning that her focus would be on quality fit and construction.  It was a leasson she learned from her grandmothers and the main contrinbuting factor for why the brand is where it is, today.

The design process starts with creative brainstorming at the ViX atelier in Rio.  There, with a team of talented designers, Paula dreams up collection after collection.  Each season is different because ...


Destino Brazil: Fernando de Noronha

March 18th, 2013

Known as the “Brazilian Caribbean,” Fernando de Noronha is an exotic archipelago of islands off the northeastern shores of the country.  It’s a tranquil mix of azure ocean, white beaches and verdant backdrops.  The perfect place to get back in touch with nature, these islands are the ideal setting for a different kind of experience in Brazil.  Here’s why:



Fernando de Noronha is easily recognized as having the most beautiful and pristine beaches of Brazil.  Sancho Beach, in particular, is famous for its level of seclusion and unspoiled charm.  Part of a bay enclosed by natural walls ...


Explore Brazil: Florianópolis

February 18th, 2013


The last travel guide featured Buzios, one of ViX designer Paula Hermanny’s favorite places in Brazil.  Florianópolis is another island city famous for its variety of beautiful beaches.  Known affectionately as “Floripa” to locals, the diverse city attracts both posh urbanites and easy-going surfers.  It is also the capital city of Santa Catarina, a state in the southern region of the country.

A trip to Florianópolis gives the visitor a chance for peaceful relaxation without want of nearby city hotspots.  Below, are the must-see places of the city:



Yes, there are plenty but it is still ...


Snapshots: Brazilian Carnival

February 13th, 2013


Brazilian Carnival has come to a close but not without the ViX team capturing the best moments in Rio!  As the most popular party in the country and perhaps in the world, Carnival is a riveting four days of celebrating, dancing and feasting…a massive party, carried out the Brazilian way!


Block Party

The most common way to celebrate Carnival is out on the streets.  Everyone--young and old--comes out, dressed up and moves to the sound of the music.  The summer sun is out and shining, giving ample opportunity for risqué outfits to make an appearance.  


School of Samba

Perhaps ...